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The new competitive advantage: not leaning in, but leaning forward

Microsoft recently announced a significant restructuring in hopes of reclaiming its lost market share and the trust of its customers. In response, many are asking, “Is restructuring the answer? What changes will Microsoft need to make to regain its competitive edge?”

The Lean Forward Approach

According to Steven Spear, Senior Lecturer at MIT Sloan and recognized expert on high velocity organizations, the most successful organizations are the ones creating high value with their products, in less time, using less effort. These organizations, says Spear, use the lean forward approach: they consistently seek immediate clarification and amplification of their customer’s voice by leaning into their users’ domain to discover the problems as well as delights of their experience.

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