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Business success in the U.S. doesn’t guarantee international success

Today, companies large and small are expanding their operations globally for a variety of reasons: lower labor costs, the possibility of a skilled talent pool, and the anticipation of newer, more lucrative markets.

However, just because a company is successful stateside doesn’t mean that success will automatically translate overseas. MIT Sloan Professor José Santos, who teaches the MIT Sloan Executive Education program, Strategy in a Global World, says to succeed globally companies must expand their focus beyond traditional world views.

Tips for Making Your International Business a Success

A recent article in CIO magazine—“7 Tips to Help IT Leaders Make Their Business an International Success”—offers these guidelines for going global successfully.

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