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Retailers & Paula Deen: discontinue or pull products?

The recent news around Paula Deen demonstrates the bind retailers get into when making deals with celebrity product endorsers—what do you do if (or when) the celebrity finds herself or himself in a scandal?

Many brands, with the notable exception of QVC, have terminated their relationships with Paula Deen—or have at least appeared to sever their ties with her. But making press statements about ending partnerships is slightly different from the actual impact on retail operations. After all, there are still products sitting on the shelves.

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