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Category Archives: Guest Blogger

Six steps for creating a winning business strategy with the Delta Model

Contributed by MIT Sloan Executive Certificate holder and guest blogger Juan Ignacio Genovese

Strategy can be defined as thinking about and establishing new ways to reach company goals, and although many examples exist, few models of winning business strategy provide the diversity of tools necessary for actualizing that strategy.

Most readers are aware of the important influence of Michael Porter, author of Competitive Strategy: Techniques for Analyzing Industries and Competitors. However, his model does not necessarily make us take action; rather, it determines what we should be aware of to protect and increment our market share. Another example is The Balanced Scorecard: Translating Strategy Into Action, written by Robert Kaplan and David Norton. However, this book is not a tool for modeling strategy but for measuring the strategic impact of our actions. Although there are many other books about the subject, most do not successfully present a complete strategic model.

While searching for a powerful strategic model to use in my position as a marketing consultant, I discovered MIT Sloan Professor Arnoldo Hax’s The Delta Model: Reinventing Your Business Strategy. The strength of this model is that it puts the customer at the center of the strategy, with the goal of achieving customer bonding. The model is based on application of the eight competencies of the firm—specific strategies developed by Professor Hax that help us accomplish our final goal of customer bonding. Each of these strategies will work for a particular market segment.

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Creating resilience with public/private partnerships—and planning

Guest post by Chuck Brooks, Executive for DHS at Xerox

Public/private partnerships are critical to the success of government operations that provide essential services and benefits. Such partnerships can help agencies reduce costs, simplify operations, and are easily scalable at times of increased and decreased need. Whether motivated by a natural disaster, terrorism, or an interruption caused by legislative shortfall, successful public/private partnerships can provide business continuity and resilience.

Given that most of the infrastructure in the U.S. is private, government has a need to coordinate with the private sector for maintaining critical transportation modes, IT, and communications support, allowing these agencies to keep preparedness at high levels. The private sector can also bolster humanitarian efforts with supplies of needed food, water, and provisions.

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EmTech 2013 day three: Climates of yes

Guest Blogger: Doña Keating is President and CEO of Professional Options, a prominent innovator in the leadership, policy and management consulting industry which provides solutions for businesses, organizations and governmental agencies.

I am officially addicted to EmTechMIT. Since returning to the left coast from last week’s event, every neuron in my body is firing from a reconnection to one of the ultimate “Climates of Yes.”

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EmTechMIT 2013, day 2: Not all genius is simplicity

Guest Blogger: Doña Keating is President and CEO of Professional Options, a prominent innovator in the leadership, policy and management consulting industry which provides solutions for businesses, organizations and governmental agencies.

Steve Case, Chairman and CEO of Revolution, Cofounder of America Online, and Chairman of the Case Foundation, set the tone for day two of EmTech 2013 with a dynamic, informative, and savvy discussion about public policy and the intrinsic role it plays in a burgeoning and technologically innovative economy. Unlike the sometimes brash Silicon Valley titans who believed they could rocket to success without being beholden to Big Brother, Case encouraged constructive engagement with what is typically a successful startup’s biggest customer: the government. Quoting an African proverb, “If you want to go quickly, go alone; but if you want to go farther, go together,” Steve further emphasized policy’s value in setting ground rules that allow entrepreneurship and innovation to flourish.

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EmTech 2013 day one: Futures of hope

Guest Blogger: Doña Keating is President and CEO of Professional Options, a prominent innovator in the leadership, policy and management consulting industry which provides solutions for businesses, organizations and governmental agencies.

It’s hard not to love Cambridge and the greater Boston area. An elegant skyline draping itself across the Charles River, surrounded by world class academic institutions. A highly innovative, collaborative, and solutions-driven climate which promises refinement and an irreverent insistence that the world’s problems will be tackled and changed by its inhabitants.

Nay, this is not a Frommer’s testimonial, but a prelude to my hearty endorsement of EmTech 2013, day one.

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