A recent article in MIT Sloan Management Review, "Bridging the Sustainability Gap," details the challenges businesses face in getting investors to recognize--and presumably reward--sustainability efforts. In essence, corporate sustainability efforts are growing in importance, but mainstream investors do not yet view them as relevant. The challenge, as laid out by the article, is that for investors to care, companies need to be able to measure and report on their sustainability initiatives and results. But why measure something few people seem to care about? It's a classic, chicken-or-the-egg dilemma.
The article states, "With modern enterprise resource planning (ERP) technologies and software, it's a solvable problem if management has the will." So maybe now is the time for companies to build and rely on a sustainability performance management dashboard. Corporate dashboards are used throughout many large enterprises and mid-sized businesses to measure, monitor, and make decisions on data for managing finances, operations, risk, and more. If you can measure it, and have trusted data to rely on, chances are you can create a dashboard for it.