Pricing: Using Data to Improve Pricing Performance (self-paced online)

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This online program will equip you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer.

This program is delivered in collaboration with GetSmarter. Please register on the GetSmarter website.

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Pricing: Using Data to Improve Pricing Performance (self-paced online)
Certificate Track: Strategy and Innovation
Location: online
Tuition: $2,800
Program Days (for ACE Credit) 2

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An effective pricing strategy offers your organization a key advantage over your competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market.


This online program will equip you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. You’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing.


Develop the techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries to have a measurable impact on your organization.


Registration for this program is done through GetSmarter.

FAST FACTS


6 weeks (excluding orientation)

Entirely online

Self-paced learning

6-8 hours/week*

*The recommended weekly time commitment for core content is 4-5 hours, taking into account the busy lifestyles of working professionals, with an additional 2-3 hours recommended for non-compulsory weekly extension activities, should you have the time. Each module is released weekly, allowing a flexible but structured approach to learning. You’ll be supported as you engage in individual activities and group discussions, ensuring you feel confident to submit your best work at each weekly deadline.

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