Mastering Design Thinking (online)

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Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.

This program is delivered in collaboration with Emeritus. Please register on the Emeritus website.

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Mastering Design Thinking (online)
Certificate Track: Strategy and Innovation
Location: Online
Tuition: $3,300
Program Days (for ACE Credit) 3

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Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It’s a human-centered design process that approaches problem-solving with understanding the user needs. Design thinking encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation has been seen to improve substantially.


Design-driven companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an accumulated 211% in what's called the Design Value Index—a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy. According to a 2016 report from the Design Management Institute, this marks the third consecutive year the index has shown an excess of 200% over the S&P 500.


The Mastering Design Thinking program will lead participants through a step by step, design thinking process. To be considered successful, innovations have to solve the three key dimensions of Desirability, Feasibility, and Viability.


Desirability: Is this product or service addressing a real customer need?
Feasibility: Can we develop a solution that is technically feasible and better than competitors?
Viability: Is there a viable business model around this product or service?

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Register for this program on the Emeritus website.

Program Overview

Professor Steven D. Eppinger talks about the Mastering Design Thinking program.

Fast Facts


3 months
Entirely online
Self-paced learning
6-8 hours/week

Our pedagogical approach, designed to bring concepts to life, includes:
128 video lectures
3 Live Teaching Sessions
3 Group Projects
10 Assignments
1 Capstone Project
7 Real World Applications


To further personalize the program modules, live teaching sessions are scheduled during the program term, often with Q&A. For participants who are unable to attend these sessions live, a recording is made available so nothing is missed. Our industry-leading learning platform allows participants to create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders, coaches, and teaching assistants. Assignments are often linked to participant’s real-world situations, making these concepts inherently practical.