Managing Product Platforms: Delivering Variety and Realizing Synergies

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This course introduces participants to the concept of “commonality" or product platforms—the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family. Successful product platform management software allows companies to develop better products more easily, improve product family planning and lifecycle management, and increase corporate profitability.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Nikesh K: Thoughtful and practical. Good development of frameworks for thinking through internal product and portfolio development design. Excellent communication of concepts, well designed presentation material.

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  • Toronata T: This course should be a pre-requisite before any businessman takes into a digital platform journey. Prof. Cameron introduces the physical platform definition and the commonality concept. The delivery was excellent : he set exceptions and steps to reach that by way of introducing the 6 blocks approach. Then one by one framework was followed by a case study specific for each framework. Not boring at all despite the firehose MIT phenomenon was there, because he gave participants to digest by way of reviewing it early morning on the 2nd day.

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  • Dani Abu G: The course is valuable for those who are involved in Product platform - it touches upon other platform concepts as well (Innovation Platforms). The professor is a smooth operator, delivers the content in an effective manner and builds rapport and engagement with the team... My only comment is that the case study is too much focused on Aeronautical engineering (the Professors Background) which makes the exercise a bit more complex!

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  • Thomas P: Great course on platforms. Very relevant class

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  • Abdul R: Bruce was a superb teacher, who provided many case studies and his own experiences to guide us through the learning process. He was attentive and engaged with the class.

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  • Federico I: Very good interaction and cutting edge contents

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  • Muhammad K: Professor Cameron delivers the course with perfection, adjusting the pace with the class as there is a lot to cover. The course concepts really delves into the correlation of achieving value creation strategies using optimal product platforming approaches. The course has just the right blend of real life case studies and real world theoretical content. I would recommend this course to all leaders thinking about product, ROI and service rejuvenation, regardless of where they are in their organizational life cycles. Thank you for the experience Professor and team.

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  • Richard A: The study of the business cases brings to light very good points that one must consider when managing product platforms. Dr. Cameron is extremely clear. His experience informs the discussion and brings it to life.

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  • Carlos Silva Ponce De L: Professor Cameron extensive practical experience and outstanding teaching skills make for a highly engaging course.

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  • Alexander Anim-Mensah P: One of the best course. Very practical.

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Product Platforms: A Source of Competitive Advantage

The recording of Bruce Cameron's webinar is now available. Learn how you can better understand product platforming to deliver ROI for your organization.

How Platforms Evolve

Michael Cusumano discusses how platforms evolve in this video.