Leadership by Design: Innovation Process and Culture

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Successful companies create compelling, disruptive products and services by cultivating a culture of design thinking—and by putting people at the center of their process. These firms innovate continuously by connecting with customer needs and emotions and demonstrating effective design leadership. Learn how enable this design culture at your organization to achieve buy-in for your vision and create solutions that consumers love.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Abdul R: Matt was a super teacher. I enjoyed the practical examples and also his sharing of his valuable experiences. The content was relevant to today.

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  • Sam J: Good delivery and great insights.

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  • Chester D: The MIT SLOAN Executive Education program exceeded my expectations. Matthew Kressy’s real world experiences and instructional technique of demonstrating methods on innovation and culture, followed by actually allowing students to lead the design and construction of projects results in a eclectic learning experience. The program demonstrates the importance of communication with the customer and extending the information across organizational domains that otherwise would remain stove piped within a business.

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  • Vandan D: Great program that provided insights on how to apply the IDM principles in process or product based initiatives. Matt is great at engagement and really gets your creative brains going.

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  • Jun E: The innovation process is clearly described and the friction points between designers, engineers and management are discussed. Hands-on experience on some aspects of the process was interesting.

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  • Aris T: A great fit between theory and practice. And a better design thinking course than most design thinking courses.

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  • Eric R: This is a tough topic to convey in such a short amount of time, but I will say that Matt did an admirable job. I found the course very helpful and I think it would be good for anyone who is responsible for bringing products to market. So on that basis, I give it a very postivei recommendation. I was a bit surprised given the title of the course that we didn't spend more time on the leadership aspect. I did understand that the leadership comes organically out of applying these techniques. But nevertheless, I would have appreciated more guidance on how to actually go about that, as I know there are a lot of hurdles in changing organizational culture. It could be that the course could have fulfilled this goal with an extra day.

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  • Rama Krishna K: Design is a very complex topic to address in two days. Introducing art aspect into design makes it even complex. I clearly see the amount of thoughts that the instructor put into this course to convey the complex process of design into practice. The hands-on attitude is required for a designer and being out-of-comfort zone while designing ignites creativity...fantastic way to convey the message...... Having said that, the activities are little long at times. My only recommendation is to have, some pre-reading material (so that all audience will be on same learning ground), and more case studies for critic will certainly keep audience engaged and deep dived. Overall, I loved this course and good learning's to take back. Special appreciation for the instructors for daring to convey the complex design process to executives.

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  • Jayakrishna V: The course was designed well but I would just state it as Design: Innovation Process and Culture rather than Leadership by Design : Innovation Process and Culture. The material in class and strategies discussed seemed more oriented towards selling products using a good design. It was extremely helpful in terms of the integrated approach and developing a vision. The course would be very helpful If stress could be laid more on the leadership part of design and applicability thereof. In terms of analyzing products and where design helped make a difference this was a huge thumbs up!. Overall a nice course which I believe will blend with the other courses offered for certification.

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  • Dinesh A: Like stated in another review - I felt this was more of 'Innovation Culture' with Design rather than 'Leadership' by Design. Having said that - I was very pleased with the 'MIT' experience; Unbelievable couple of days, superbly organized that deserves a 5-star rating. The topic is such that it cannot have very 'clear-cut' content; Matt was excellent with his explanations and examples; I did feel however that the content of the course needs a bit of a boost. Overall, pretty happy with my first MIT experience; coming back soon.

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4.0
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Human Centered Design Means Better Products--and Better Leadership

There is a shift happening in innovative product design--and it's putting people at the center of it. "It's about talking to your users and stakeholders and then going back and expressing those needs and emotions to the organization in order to innovate and problem solve," says Matt Kressy.