F1 Extreme Innovation


The F1 Extreme Innovation series, brought to you by Formula 1 and MIT Sloan Executive Education, combines MIT’s innovative applied management frameworks with Formula 1’s legendary expertise in applied technology in the world’s top category of motorsports.

Please note: This special event is not eligible for program credit toward an MIT Sloan Executive Certificate; however, it will count as one day toward the Advanced Certificate for Executives (ACE).

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F1 Extreme Innovation
Certificate Track: Strategy and Innovation
Location: TBD
Tuition: $2,500 (excluding accommodations)
Program Days (for ACE Credit) 1

Each day in the F1 Extreme Innovation series offers a truly unique combination of theory and practice designed to give future leaders an edge in leading innovation and organizational change. The series is held on select Formula 1 race weekends in the F1 Paddock Club, overlooking the pits and start/finish line of some of the world’s greatest racetracks. Key features of the series include:

  • Classroom sessions combining MIT faculty and senior leaders from the Formula 1 community (team personnel, drivers, senior Formula 1 staff)
  • A keynote speaker offering their perspective on the topic of the day; past speakers have included Apple founder Steve Wozniak, retired Boeing and Ford CEO Alan Mulally, and former HP CEO Carly Fiorina
  • An up-close, firsthand experience of the Formula 1 world via pit lane walks and tours of the circuit, led by professional racers

Each event will feature a different theme, and participants are welcome to register for one or more events.

Previous Event:

Winning with Resilience: November 28, 2019 (Abu Dhabi Grand Prix, Yas Marina Circuit)

This event will feature Ross Brawn, Formula 1’s Managing Director of Motorsport and previously world-championship team leader with Ferrari, Benetton, and Brawn GP, and Jock Clear, Senior Performance Engineer with Ferrari. The event will address what is required to go beyond quick, immediate wins – sustainable high levels of performance over years, even as technology advances and changes in regulation drive business disruption. Key points:

  • How can you build resilient and effective operational business systems?
  • What are four capabilities of enduring leadership?
  • What are skills all leaders can master to actively engage and learn from their teams?

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Senior leaders look to Formula 1 and MIT for learning at high speed

A collaboration between Formula 1 and MIT Sloan Executive Education, the F1 Extreme Innovation Series, is a meeting of the minds intended to uncover innovative insights from both motor sports and business that have real-world applications. A unique combination of "mens-et-manus" ("mind-and-hand") theory and practice, these engaging one-day workshops bring executives into the “inner sanctum” of motor sports for practical learnings to improve their own business performance.

Fast-Tracking Innovation

This webinar examines how one global business, Formula 1, has innovated at speed during the pandemic. Ben Shields is joined by Yath Gangakumaran (from F1) to discuss how F1 has not only accelerated ideas already in the pipeline but also created and implemented new ideas to respond to the crisis. They discuss key innovations on both the sporting and commercial side of the organization as well as in its social impact efforts.