F1 Extreme Innovation


The F1 Extreme Innovation series, brought to you by Formula 1 and MIT Sloan Executive Education, combines MIT’s innovative applied management frameworks with Formula 1’s legendary expertise in applied technology in the world’s top category of motorsports.

Please note: This special event is not eligible for program credit toward an MIT Sloan Executive Certificate; however, it will count as one day toward the Advanced Certificate for Executives (ACE).

  • Program Details
  • Takeaways
  • Schedule
  • Participants
  • Faculty

F1 Extreme Innovation
Certificate Track: Strategy and Innovation
Location: October 2019: Austin, Texas
Tuition: $2,500 (excluding accommodations)
Program Days (for ACE Credit) 1

Each day in the F1 Extreme Innovation series offers a truly unique combination of theory and practice designed to give future leaders an edge in leading innovation and organizational change. The series is held on select Formula 1 race weekends in the F1 Paddock Club, overlooking the pits and start/finish line of some of the world’s greatest racetracks. Key features of the series include:

  • Classroom sessions combining MIT faculty and senior leaders from the Formula 1 community (team personnel, drivers, senior Formula 1 staff)
  • A keynote speaker offering their perspective on the topic of the day; past speakers have included Apple founder Steve Wozniak, retired Boeing and Ford CEO Alan Mulally, and former HP CEO Carly Fiorina
  • An up-close, firsthand experience of the Formula 1 world via pit lane walks and tours of the circuit, led by professional racers

Each event will feature a different theme, and participants are welcome to register for one or more events.

Upcoming Event:

Winning Customers: October 31, 2019 (U.S. Grand Prix, Austin, Texas)
This event will feature keynote Mike Krieger (the co-founder of Instagram), MIT faculty, Formula 1’s top marketing executive, and Formula 1's chief technical officer. The program will address critical issues in winning customers faster than your competition, such as:

  • How can you design experiments to learn about customers faster than your competitors can?
  • How can you target the right customers at the right time?
  • What can you learn from one of the world’s most popular tech companies about rapidly growing your customer base?

Stay Tuned For Details:
F1 Extreme Innovation will also be offered November 28, 2019 at the Abu Dhabi Grand Prix. The theme will be Winning with Resilience and will feature Ross Brawn, Formula 1’s Managing Director of Motorsport and previously world-championship team leader with Ferrari, Benetton, and Brawn GP, and Jock Clear, Senior Performance Engineer with Ferrari. The event will address what is required to go beyond quick wins – sustainable high levels of performance over years, even as technology advances and changes in regulation drive business disruption.

Apply Now

The application for the program is on the Formula 1 website.

Senior leaders look to Formula 1 and MIT for learning at high speed

A collaboration between Formula 1 and MIT Sloan Executive Education, the F1 Extreme Innovation Series, is a meeting of the minds intended to uncover innovative insights from both motor sports and business that have real-world applications. A unique combination of "mens-et-manus" ("mind-and-hand") theory and practice, these engaging one-day workshops bring executives into the “inner sanctum” of motor sports for practical learnings to improve their own business performance.