Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures

Dates:

NEW
Entrepreneurship is not a science nor an art—it’s a craft that can be honed. Taught by serial entrepreneur and renowned MIT Professor of the Practice Bill Aulet, this intensive short course presents a step-by-step strategic road map for launching a successful venture or to more efficiently bring innovative products and ideas to market.

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Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
Certificate Track: Strategy and Innovation
Location: Live Online
Tuition: $4,500
Program Days (for ACE Credit) 2

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There are many myths about entrepreneurship. For example, that successful entrepreneurs are born, not made. Or that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. In most cases it is quite the opposite; entrepreneurship is a skill that can be taught.


Led by Bill Aulet—MIT Professor, Managing Director of The Martin Trust Center for MIT Entrepreneurship, and longtime successful entrepreneur—this new course explores the framework outlined in his award-winning and international best-selling book Disciplined Entrepreneurship: 24 Steps to a Successful Startup and explains in detail the strategy and tools used by successful startup founders and corporate teams to build new ventures.


Taught in a highly interactive, action-oriented workshop style, the course introduces participants to the Disciplined Entrepreneurship framework through lectures, case studies, team exercises, and coaching from experienced entrepreneurs. Course content stresses the importance of the initial discovery phase, from brainstorming about products and services to defining potential customers. You will learn how and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors. And you will walk away from the course with a comprehensive view of how to make, market, and sell a product that people want to buy.

The Disciplined Entrepreneurship Webinar with Bill Aulet

In this webinar, Bill Aulet discusses takeaways from his bestselling book, "Disciplined Entrepreneurship: 24 Steps to a Successful Startup." Bill also shares details about his Entrepreneurship Development Program.

MIT entrepreneurs: The world's 10th-largest economy

Living MIT graduates who have started and built for-profit companies do not qualify as a nation. However, if they did, they'd be the world's 10th largest economy, with gross revenue falling between the GDP of Russia ($2.097 trillion) and India ($1.877 trillion), according to a recent report.