Digital Strategies for Transforming Your Business


This course will be offered live online, "in real time", via Zoom. Please view the "Live Online" tab to see additional information.

In this period of digital disruption, businesses focused narrowly on value chains are at a disadvantage. Next-generation enterprises need to think more broadly about their business ecosystems, leverage digitization to under their customers better, and establish options for future success. Drawing on cutting-edge research, this course engages participants in a framework for seizing on all the above.

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Digital Strategies for Transforming Your Business
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: $3,900
Program Days (for ACE Credit) 2

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To thrive in a digitized universe, merely tweaking the management practices that led to past success will not be enough. Businesses of all sizes need to evaluate the strategic implications of digital disruption and create future-proofed business models. Many enterprises will need to completely reinvent their organizations and substantially change their processes.

Despite this urgency, leaders often lack a common language to assess the degree of threat that digital disruption poses to their business and—more importantly—the language to create a compelling vision for their enterprise’s success.

Drawing on cutting-edge research conducted at MIT Sloan’s Center for Information Systems Research (CISR), this course provides a powerful framework for transforming businesses on two dimensions: knowing customers better and optimizing business design.

Through hands-on assessments, exercises, lectures, case studies of high-performing companies, and lively discussions, you will endeavor to answer key questions that will ultimately inform your organization’s transformation strategy including:

  1. Which business model is best for your enterprise’s future?
  2. What is your digital competitive advantage?
  3. How will you innovate to reinvigorate and renew your business model?
  4. Do you have the crucial capabilities to reinvent the enterprise?
  5. Do you have the metrics, governance and leadership to make the transformation happen?

This course was previously named, Revitalizing Your Digital Business Strategy.


The Next Generation Enterprise: Four Business Models for Thriving in the Digital Era

Drawing from her study of 144 breakthrough initiatives in large organizations—as well as fascinating survey results from over 300 firms—Dr. Woerner familiarized participants with the significant changes, risks, and opportunities enabled by digitization.