This course will be offered live online, "in real time", via Zoom. Please view the "Live Online" tab to see additional information.
In this period of digital disruption, businesses focused narrowly on value chains are at a disadvantage. Next-generation enterprises need to think more broadly about their business ecosystems, leverage digitization to under their customers better, and establish options for future success. Drawing on cutting-edge research, this course engages participants in a framework for seizing on all the above.
Digital Strategies for Transforming Your Business Certificate Track: Strategy and Innovation Location:
Cambridge, Massachusetts Tuition:
$3,900 Program Days (for ACE Credit) 2
To thrive in a digitized universe, merely tweaking the management practices that led to past success will not be enough. Businesses of all sizes need to evaluate the strategic implications of digital disruption and create future-proofed business models. Many enterprises will need to completely reinvent their organizations and substantially change their processes.
Despite this urgency, leaders often lack a common language to assess the degree of threat that digital disruption poses to their business and—more importantly—the language to create a compelling vision for their enterprise’s success.
Drawing on cutting-edge research conducted at MIT Sloan’s Center for Information Systems Research (CISR), this course provides a powerful framework for transforming businesses on two dimensions: knowing customers better and optimizing business design.
Through hands-on assessments, exercises, lectures, case studies of high-performing companies, and lively discussions, you will endeavor to answer key questions that will ultimately inform your organization’s transformation strategy including:
Which business model is best for your enterprise’s future?
What is your digital competitive advantage?
How will you innovate to reinvigorate and renew your business model?
Do you have the crucial capabilities to reinvent the enterprise?
Do you have the metrics, governance and leadership to make the transformation happen?
This course was previously named, Revitalizing Your Digital Business Strategy.
This course will provide you with the tools to think about and communicate your business strategy internally, make decisions about what to focus on next, and critically consider developing important capabilities. At the end of the three days, you will leave with a better understanding of:
Where your enterprise is right now and how well (or poorly) you are positioned for transformation
What your business is really good at
What your customers want
What level of threat you face from digital disruption
How your business needs to change to mitigate threats and seize opportunities
How to begin to create a compelling vision for your enterprise’s success
This course will also equip you with an understanding of:
Four proven business models and three key sources of advantage for the digital era
The difference between “industries” and “ecosystems” and the importance of the latter
What business capabilities your organization needs to strengthen
The role of management and the board in business strategy transformation—and what guardrails leadership requires to keep this transformation on track
The importance of partnerships in creating integrated solutions that solve customer problems (and make your business a destination)
How to measure the success of your business model
Live Online - Learning When You Need It Most
The December course will be presented live online using the Zoom format. Class size is limited to facilitate networking among peers and allow ample opportunities to pose questions directly to faculty.
Live presentations by faculty, shared documents, and collaborative tools
Proven frameworks and immediately applicable takeaways
Casual networking with peers in breakout groups
Ample breaks and opportunities to ask questions
To make the most of the experience, we recommend:
Establishing a strong internet connection and using a web camera.
Testing your system using https://zoom.us/test prior to the start of your program.
Connecting to Zoom via your computer (dialing in by phone only if necessary). This will ensure that you are able to view the materials and fully participate in group activities.
Keeping your webcam turned on during lessons, when participating in breakout rooms, and while working together on exercises and activities. By doing so, you’ll help make the experience more engaging for yourself, your co-learners, and the faculty team.
We look forward to seeing and hearing from you online!
This course is designed for senior executives and managers at division or corporate levels, including:
VPs and EVPs
CIOs and IT Leaders
Corporate Planners, Strategists, and Strategic Planners
VPs of Operations
Senior Marketing Executives
Senior Business Development Executives
Senior Project Managers
Product Development Managers
We encourage you to join with colleagues or a team from your organization as this will allow you to work together on your digital business plan over the three days. There are also team discounts available for 3 or more. Please click here for more details.
Please note that faculty are subject to change and not all faculty teach in each session of the program.
Research Scientist, Europe and LATAM MIT Center for Information Systems Research (MIT CISR)
Nils researches competitive digital innovation. Currently, he is studying how organizations successfully transform and develop capabilities necessary to compete with an expanding portfolio of digital innovation—from new products and enhanced processes to complementary services and new business models. He also studies both how organizations build digitized platforms that enhance and sustain competitive business agility and how they define, access, and foster new skills and leaders for operating and innovating digitally. Based in Europe, Nils is responsible for both fostering relations with organizations from Europe and Latin America and conducting field-based research on how firms maximize business value and minimize risks from digitization.
Research Fellow with MIT Sloan School's Initiative on the Digital Economy
A research fellow with MIT Sloan School's Initiative on the Digital Economy, Michael Schrage’s research, writing and advisory work focuses on the ‘behavioral economics’ of models, prototypes and metrics as strategic resources for managing ‘innovation risk’ and opportunity. He is author of award-winning ’The Innovator’s Hypothesis’ [MIT Press 2014], ‘Who Do You Want Your Customers To Become?’ [Harvard Business Review Press 2012] and ‘Serious Play’ [Harvard Business Review Press 2000]. His next book, ‘Recommender Systems,’ will be published this year by MIT Press as part of its ‘Essential Knowledge’ series. He’s run design workshops and executive education programs on innovation, experimentation and ’strategic measument' for organizations all over the world.
He's pioneering work in ‘selvesware’ technologies - he coined the word - designed to augment aspects, attributes and talents of productive individuals. Current research efforts examine the interplay of ’network effects’-driven innovation, such as recommender systems, and human capital creation for the enterprise. His work exploring the ‘future of KPIs,’ digital ‘performance management’ dashboards and machine learning - in collaboration with Google, McKinsey and the Sloan Management Review – builds on that theme, i.e. what happens when 'essential metrics' become ’software agents.' This research – part of a global ‘Strategic Measurement’ initiative – is widely cited. These efforts have led to ‘future of workforce capability and design’ research in collaboration and co-sponsorship with Deloitte. He is particularly interested in the future co-evolution of ‘expertise,’ ‘advice' and human ‘agency’ as technologies become ‘smarter’ than the people using them.
Consulting and innovation/experimentation/KPI clients have included Prudential, Pfizer, Microsoft, PwC, BASF, SNCF, ZF, Amazon, Mars, BT, Google, Raytheon, Edmunds, Embraer, among others. He’s conducted non-classified research for the U.S. Department of Defense [Office of Net Assessment] and the Center for Strategic and International Studies (CSIS) on cyber-conflict, complex systems procurement and ‘other’ issues.
Previously, a Merrill Lynch Forum Innovation Fellow, he founded and was executive director of its Merrill Lynch Innovation Grants Competition for doctoral students worldwide. An angel investor in several digital media and machine learning start-ups, he’s been a featured and top trafficked blogger on the Harvard Business Review site. His work has been published in the Sloan Management Review, Fortune magazine (where he was a columnist), the Financial Times, The Wall Street Journal, the Nikkei Asian Review, the CACM as well as other peer-reviewed publications.
Research Scientist MIT Center for Information Systems Research (MIT CISR)
Nick explores how leading organizations manage information and technology to enable new ways of working that drive performance. He has considerable knowledge of digital workplace trends, organizational behavior, and social/business networks. Prior to joining MIT CISR, he was a faculty member at the University of Amsterdam and the Rotterdam School of Management, Erasmus University.
Research Scientist MIT Center for Information Systems Research (MIT CISR)
Stephanie studies how companies manage organizational change caused by the digitization of the economy. Her research centers on enterprise digitization and the associated governance and strategy implications. She is currently studying the pattern of digital investments in enterprises and the coordination needed to manage those investments, how digitization is influencing the next-generation enterprise, the practices of digital leaders, and the impact of the Internet of Things on company business models and the competitive landscape.
All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
This class did a good job of presenting frameworks for analysis that can be applied to any organization.
Sep 24, 2019
Oct 1, 2019
Cristina De M:
The course is very inspiring, it allows to make you the right questions and understand if the digital and business model of your current company is the right one ... and not only that, what path follow to become the digital company you want to achieve. Maybe I have missed a little more practical part, with some group work around different uses cases
Sep 24, 2019
Oct 9, 2019
Very insightful course that creates a perfect scenario to debate with our C-Level executives the transformation of the business model.
Apr 2, 2019
Apr 9, 2019
Carlos Eduardo Abramo P:
Great experience with a lot of useful information about how to use DATA to improve business, customer and employee experience.
Apr 2, 2019
Apr 10, 2019
Insightfull course full of industry bench marks, mind blowing takeways and amazing faculty. Highly recomendable if you are serious about defining and implementing a digital strategy in your business.
Sep 25, 2018
Sep 29, 2018
Very knowledgeable and approachable faculty and researchers. Great content and opportunities to network.
Mar 29, 2018
Apr 2, 2018
With companies trying to transform themselves digitally, the models and methodologies for digital transformation discussed in this course are very relevant today. Of particular interest to me were strategies for data monetization and how there should be an emphasis on employee experience in addition to the customer experience. Professors were very knowledgeable and engaging. I highly recommend this course to all leaders involved in digital transformation !
Nov 16, 2017
Nov 20, 2017
Daniel Ortega M:
It was very useful since we developed different point of views to establish some frameworks to help a better understanding about Digital and its implications..
Nov 16, 2017
May 29, 2018
Joaquim Martinez B:
Good content, and better mix of facilitators
Apr 11, 2017
Apr 13, 2017
It's a great course. The methodology and the models are clear. Maybe need more examples of cases to see how the companies are revitalizing they process with the digital vision.
To sign up to receive emails on Digital Strategies for Transforming Your Business, fill in the following fields and hit submit.
The Next Generation Enterprise: Four Business Models for Thriving in the Digital Era
Drawing from her study of 144 breakthrough initiatives in large organizations—as well as fascinating survey results from over 300 firms—Dr. Woerner familiarized participants with the significant changes, risks, and opportunities enabled by digitization.
Sign Up for Email Updates on Executive Education Programs
You need to have taken this course in order to write a review.
Your Email Has Been Sent
Submitted For Approval
Your Comment has been submitted for approval.
MIT Sloan Alumni Discount
To take advantage of your discount, enter the Referral Code ALUM20 on your application form. Discount is valid on all MIT Sloan Executive Education open enrollment programs held in Massachusetts and cannot be combined with any other discount.
Contact MIT Sloan Executive Education
Thank you for contacting MIT Sloan Executive Education. We will respond shortly.
Request Printed Materials
Your request has been received successfully
Your password was changed successfully.
Reset or Activate Account
You will receive an email message containing a link to access your account and set or reset your password.