Digital Marketing and Social Media Analytics

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Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Marina R: I highly recommend this course. It’s amazing how Sinan can cover such a variety of topics and in such depth in just two days, while still maintaining a pace in which the students can participate and incorporate all the concepts that are being taught. All the content is applicable in real work situations.

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  • John M: Insightful class, strong relevance to Digital Marketing & Social Media functions. Goes beyond general understanding into more advanced concepts and real life use cases. Strongly recommend.

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  • Ramachandran J: Practical and highly relevant insights into the inner workings of digital advertising industry, attribution, social analytics and principles of casual inference. Highly recommended.

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  • Derek M: I say this class is a must for everyone. Whether you are an executive purchasing online advertising or just a consumer with an email account, this course teaches the basics to talk the talk and to better understand the complexities that determine why and how ads get targeted to you. Sinan presents online marketing methods and trends that are relevant and based on current research, including experiments he has been involved with. This course is clear and understandable for the non-techies, but with a dose of solid data/equations for the engineers and I.T. folks, too.

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  • Dhane S: This class was eye opening and presented in such a clear and engaging way that it peaked my interest in finding similar material/courses. I really enjoyed the format and relevance of the lessons shared by Sinan. Great content blended with a really clear and down to earth teaching style!

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  • Briana N: The two days spent at this course were invaluable in providing frameworks and insights into to effectively execute a digital marketing strategy. You will walk away with a better understanding of the digital marketing landscape, how to think about analytics (ie. the difference between causality and correlation and why it matters) and a method for thinking about the choices you will need to make and how to justify those choices with real expectations on ROI. Sinan is masterful. His passion for the subject inspires you to think outside the box about the possible and a practical understanding on how to put these topics into practice.

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  • Ravneet S: One of the best programs in the field of social media and strategy. This professor gets it ! Highly recommend.

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  • Mario C: Excellent course, teacher highly qualified and knowledgeable. I found that some of the subjects could have gone a little more in depth to take advantage of the two days. Also to many people on the classroom, may be a smaller classroom divided by knowledge of the participants will create a different dynamic and networking

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  • Adela Ali M: Being able to take classes with Sinal Aral is the best thing I've ever done. The way the program works is amazing, you past through the most important aspects of the digital world by using real examples and understanding every content. I've learned more in two days in this program that other course I took in months.

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  • Lisa C: Full disclosure: I am an employee of MIT Sloan Executive Education and took this course as part of my own professional development plan. I thoroughly enjoyed the content and found it immediately applicable to my work. Professor Aral's curriculum was targeted, useful, cohesive, and current. It was an excellent opportunity to learn more about using analytical and digital techniques to improve your marketing. Strongly recommend the course.

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Participant Testimonials

"This course came highly recommended. You could very well mark the period in your career before and after this course." ~ Steve Marzocchi


"Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: mobile, social and digital." ~ Wael D.


"Don't hesitate one moment -- take this class! What you will take away is cerebral and strategic." ~ Vincent Salette