Digital Marketing and Social Media Analytics

Dates:

Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.

  • Program Details
  • Takeaways
  • Participants
  • Faculty
  • Schedule
  • Resources
  • Reviews
  •   
All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Briana N: The two days spent at this course were invaluable in providing frameworks and insights into to effectively execute a digital marketing strategy. You will walk away with a better understanding of the digital marketing landscape, how to think about analytics (ie. the difference between causality and correlation and why it matters) and a method for thinking about the choices you will need to make and how to justify those choices with real expectations on ROI. Sinan is masterful. His passion for the subject inspires you to think outside the box about the possible and a practical understanding on how to put these topics into practice.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Ravneet S: One of the best programs in the field of social media and strategy. This professor gets it ! Highly recommend.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Mario C: Excellent course, teacher highly qualified and knowledgeable. I found that some of the subjects could have gone a little more in depth to take advantage of the two days. Also to many people on the classroom, may be a smaller classroom divided by knowledge of the participants will create a different dynamic and networking

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Adela Ali M: Being able to take classes with Sinal Aral is the best thing I've ever done. The way the program works is amazing, you past through the most important aspects of the digital world by using real examples and understanding every content. I've learned more in two days in this program that other course I took in months.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Lisa C: Full disclosure: I am an employee of MIT Sloan Executive Education and took this course as part of my own professional development plan. I thoroughly enjoyed the content and found it immediately applicable to my work. Professor Aral's curriculum was targeted, useful, cohesive, and current. It was an excellent opportunity to learn more about using analytical and digital techniques to improve your marketing. Strongly recommend the course.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Becky C: This course was brilliant! Covered a range of topics and the sessions were ideal in length. Brilliant to be able to now know how digital marketing slots are purchased as well as formulas for calculating ROI spend. Sinan was a highly enthusiastic professor!

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Caleb J: Outstanding program. The perfect balance of Qualitative and Quantitative principles. In my opinion, the best program I have taken at MIT exec ed along with Catherine Tucker's Marketing Innovation. For both classes I was able to take what I learned and apply it immediately.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • A. Egon C: I gained comprehensive insight about digital marketing and social media analytics which can be put into immediate play within my I.P. valuation practice.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Bradley William S: Excellent course. Thanks Sinan!

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Olivier B: I deeply enjoyed the experience and feel that Sinan is an incredibly knowledgeable and engaging teacher. My only criticism is that the topic is a bit too introductory; I would have liked a few more applied tactics - or a greater discussion of differences pros/cons between tactics.

    • Overall:
    • Application:
    • Content:
    • Experience:

4.911764705882353
34
Reviews

Participant Testimonials

"This course came highly recommended. You could very well mark the period in your career before and after this course." ~ Steve Marzocchi


"Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: mobile, social and digital." ~ Wael D.


"Don't hesitate one moment -- take this class! What you will take away is cerebral and strategic." ~ Vincent Salette