Digital Marketing and Social Media Analytics

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Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Brady C: This was my first class taken within the Executive Education Program and I honestly couldn't be happier. As someone who doesn't currently work in Marketing, I enrolled in this class to understand more of the Marketing function. I feel that my role within Retail Sales Campaigns will be better off as I understand different ways to market the products and services my Division is responsible for selling. Rather than just handing a campaign off to Marketing my team and I will be a part of the marketing development and bring our campaigns to Marketing along with ideas.

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  • Daniel H: Prof. Sinan's extensive academic and real-world experience combined with comprehensive course materials made this a standout course. The format of each day consisted of a good balance between theory, practice and case studies to help reinforce learning and encourage interaction and questions within the group. The only suggestion I have for improvement would be to consider ensuring both case studies are gender neutral as I personally found it a little difficult to contribute to one of them; that being said, I still found the case study exercise beneficial.

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  • Carlos C: In this program, Prof. Sina Aral presents the last research related to the topics of the program. He also explores effectivelly the cases. It is a great program and a great lecture.

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  • Ali F: Can not be any better than this, Anan mastering this course and the research perfectly.

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  • Marina C: Even though it was challenging to receive so much content packed into 8 hours each day, I loved every minute of it. Very impressed with Dr. Sinan Aral's breadth of knowledge and delivery! Very engaging, best possible presenter for 8 straight hours you can find.

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  • Vicente F: No matter what level of education you have about Digital Marketing, Professor Sinan is an excellent speaker with a lot of knowledge about how to use data in Marketing and how to improve business strategies based on that data analyzed previously. This course is a "YES" for everyone who wants to be updated with the constant changes in Marketing, Digital Marketing and for those who do not have knowledge about the Digital ecosystem, it is a good starting point.

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  • Krister W: One of the most enlightening and eye opening learning experiences I have had. The last minute agenda modification to focus on topics relevant to current events was highly appreciated. Thanks Sinan for sharing your wealth of knowledge in such a clear and engaging manner.

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  • Marina R: I highly recommend this course. It’s amazing how Sinan can cover such a variety of topics and in such depth in just two days, while still maintaining a pace in which the students can participate and incorporate all the concepts that are being taught. All the content is applicable in real work situations.

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  • John M: Insightful class, strong relevance to Digital Marketing & Social Media functions. Goes beyond general understanding into more advanced concepts and real life use cases. Strongly recommend.

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  • Ramachandran J: Practical and highly relevant insights into the inner workings of digital advertising industry, attribution, social analytics and principles of casual inference. Highly recommended.

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Participant Testimonials

"This course came highly recommended. You could very well mark the period in your career before and after this course." ~ Steve Marzocchi


"Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: mobile, social and digital." ~ Wael D.


"Don't hesitate one moment -- take this class! What you will take away is cerebral and strategic." ~ Vincent Salette