Communication and Persuasion in the Digital Age

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Grounded in extensive cognitive research on how we learn and observe, Communication and Persuasion in the Digital Age is designed to help executives and managers become successful communicators in person and in virtual contexts: from group discussions to presentations to social media.

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Communication and Persuasion in the Digital Age
Certificate Track: Management and Leadership
Location: Cambridge, Massachusetts
Tuition: $3,700 (excluding accommodations)
Program Days (for ACE Credit) 2

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Advancements in technology and the rapid proliferation of digital media, data analytics, and online collaboration require executives to lead their organizations with sophisticated communication skills, adapted for these new ways of working. To be a successful leader today, you must be able to effectively persuade and influence at all levels, in person and virtually, and with supporting data.


Edward Schiappa and Ben Shields draw on cutting-edge communication research, theories of persuasion, studies on parasocial interaction, and empirical studies on compelling storytelling to help participants solve problems, make quality decisions, and motivate people. Session topics include speaking persuasively, visual persuasion, communicating quantitative information clearly, and adapting messages to audiences.

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Participant Testimonial

"This course had great insights in regards to trends and changes in communications throughout history and ongoing. The learning material was very useful and I will implement many things from this course at my working environment as well as my personal life. The quality of the program material is outstanding, the faculty is great as well as the interaction between the participants throughout the course. Great course." - Geva R.

Visual Persuasion in the Digital Age
Discover why visual communication is king in today's digital era.

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