Marketing Innovation

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You’ve created an innovative new product or service that could revolutionize your industry, but do you know how to successfully bring it to market? Are you prepared to assess market opportunities? Will customers readily understand the value of your innovation? This program is designed to provide executives who already have deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also covers new digital techniques and the evolution of marketing as a data-driven science.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Max De A: Just finished my Executive Certificate in Strategy and Innovation. This was the most informative of all the courses. Marketing Innovation was very Informative and provided immediate ideas on how to put the information into action. Thought provocative. Worth taking.

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  • Diego J: Very complete and well-thought content, with extremely useful case studies and real examples that makes it very practical.

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  • Sharma T: Enjoyed the class and gained valuable insights into marketing innovation strategies. Professor Tucker provided us with wonderful set of highly useful material/notes: very valuable for reviewing the material down the road.

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  • Ali F: very good courses especially for non marketing executive

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  • Bruce R: Awesome class and really enjoyed Catherine's approach to teaching this topic by bringing them to life with real world examples.

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  • Julien T: Catherine is very professional and knowledgeable.

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  • Xavier De A: I found the content of the course significantly more focused on Marketing principles than on innovation iteself. That said, I was satisfied with the program and would recommend it. Dr. Tucker's knowledge and delivery made it enjoyable, interesting, and insightful.

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  • Ramón Marcel A: “Incredible content and research material example. Class and great learning experience. I especially enjoyed the simulations provided.This program provided me a deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also showed me new digital techniques and the evolution of marketing as a data-driven science.” Marcel Arellano

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  • Oscar T: Professor Catherine was amazing and kept us engaged all the time. She shared a lot of knowledge through a perfect blend between theory and real business cases. The support material and the simulation was excellent to better understand the principles for marketing strategy. Also, all the staff was friendly and helpful.

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  • Frederic B: Besides being highly practical and delivering straightforward content to a large audience, Marketing Innovation has a huge ROI in terms of actionable takeaways; it is not just what you will learn how to do with method, it is also certainly about what mistakes you will never do again...

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Participant Testimonial

"Incredible content and research material example. Class interactions were fun and a great learning experience. I especially enjoyed the simulations provided." -Mario M.