Sinan Aral


David Austin Professor of Management
Professor of Information Technology and Marketing

 

Sinan Aral

Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT’s Initiative on the Digital Economy.

He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo, Jet.com, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments.

Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40” by Businessweek.

Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT.

He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral.


Faculty Media

  • The Greatest Threat to American Democracy is the Violence Not the Vote

    One week from the most consequential election in U.S. history, the greatest threat to our fragile democracy is not the vote, but the violence it could incite.


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  • Breaking Up Facebook Won’t Fix Social Media

    There’s political pressure to break up Facebook, but that wouldn’t solve the problems that the social-media giant presents. We need structural reform.


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  • Why Misinformation About COVID-19 Keeps Going Viral

    Another piece of coronavirus misinformation is making the rounds. Here’s how to sift through the muck.


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  • The "Novelty Hypothesis" Explains How — and Why — People Fall for Fake News Bots

    "Social bots" are spreading fake news — and humans are falling for them. Here's how


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  • [Innovation@Work Webinar] How Social Media Disrupts Our Elections, Our Economy, and Our Health

    In this webinar, MIT Sloan professor Sinan Aral discusses the future of social media – termed by Sinan as “The Hype Machine” – and our world. In a post-Covid society, social media is becoming an...


    VIEW
  • Social Distancing Policies Have Wider Reach Than Expected

    State and local governments’ social distancing policies not only influence behavior in their jurisdictions, but impact the health of communities far away, according to new research co-authored by...


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  • The Cost of Uncoordinated Responses to COVID-19

    Research from Sinan Aral.


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  • COVID-19 Guidance from Three MIT Experts

    Ways to navigate social media, business risks, and misinformation in these exceptional times.


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  • The Economic Fallout from COVID-19

    Sinan Aral offers a five-point plan of action to stave off a global meltdown.


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  • MIT Has a Plan to Measure the Impact of 2016 Election Interference

    Sinan Aral discusses the four-point strategy to understand the impact of fake news and social-media manipulation.


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Contact Information

Office: E62-364
Phone: (617) 324-7535
Fax:
Email: sinana@MIT.EDU
Website: http://web.mit.edu/sinana/www/
Support Staff
Name: Allie McDonough
Phone: (617) 324-6710

Teaches In

Social Media Strategy: Creating Engagement, Insight, and Action (self-paced online) Nov 25, 2020-Jan 27, 2021 | Feb 17-Apr 6, 2021 | May 12-Jun 29, 2021 | Jul 28-Sep 14, 2021 | Oct 13-Nov 30, 2021

How Social Media Disrupts Our Elections, Our Economy, and Our Health

In this webinar, MIT Sloan professor Sinan Aral discusses the future of social media – termed by Sinan as “The Hype Machine” – and our world. In a post-Covid society, social media is becoming an even more central source of information and human connection. How can we manage “The Hype Machine” in a world radically impacted by the global pandemic?