Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and a Principal Research Scientist at MIT's Initiative on The Digital Economy, and a Digital Fellow at Stanford’s Digitial Economy Lab. She is an expert on the intersection between behavioral science and technology, and the implications of AI for cognitive bias in human decision-making. Dr. Gosline is a 2020 honoree on the Thinkers50 Radar List of thinkers who are “putting a dent in the universe,” and has been named one of the World’s Top 40 Professors under 40 by Poets and Quants. She is a leading thinker on the science of digital brand strategy and has contributed her expertise to PBS, The BBC, The Economist, NPR, Forbes, and Psychology Today.
Dr. Gosline’s research examines how structure and technology (e.g., Digital Customer Experience, Status, Social Media) affect performance and choice (as featured in her Tedx talk, “The Outsourced Mind”). Her projects have examined: how cognitive style predicts preference for AI versus human input; the interaction of brand status and placebo effects in performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and the laboratory. She is currently conducting experiments on when and why humans prefer algorithmic to human input, and how algorithmic bias may result. Gosline is also currently writing a book called “The Human Algorithm” (MIT Press), which examines how AI affects our lives, and the benefits and perils of our digitally-mediated judgments.
Dr. Gosline enjoys teaching MBA and Executive Education classes on CX (Customer Experience), Brand strategy, Nudge Strategy, and Experimentation. She has also collaborated and consulted with a variety of organizations on CX and Leadership, including Salesforce, IBM, OECD, Procter & Gamble, Johnson & Johnson, TD Ameritrade, and Capgemini. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.
Dr. Gosline serves on the advisory board of the National Kidney Foundation and the Scientific Affiliate Board of the Behavioral Economics group Ideas42. She received her Undergraduate, Master’s, and Doctorate at Harvard University.
Digital technology has become essential to delivering to value to customers amidst a pandemic, revolutionizing the way that humans behave and make decisions. Moreover, we are undergoing a pivotal...
We increasingly rely on technology to perform basic cognitive tasks, and this choice is becoming more automatic and less conscious. We assume technology improves our choices. But does it?
The advent of online shopping has helped consumers gain more control over their shopping experiences. But digital purchases are often a gamble, too.
Richardson Gosline discusses Valentine's Day gifts and how gift giving can be fraught with anxiety, especially if you decide to give a luxury item.
Why partnerships between luxury brands and mass retailers often fizzle with certain style-conscious shoppers.
Follow her research and insights on Tumblr.
Renee Richarson Gosline at MIT Sloan is among the 40 best business school professors under 40.
Gosline explains why personal branding is something people should practice, but not a phrase people should talk about. People, after all, are not products.
The consumption of counterfeit luxury brands provides fertile ground for analyzing how symbolic status boundaries both impact, and are reinforced by, consumer behavior.
Her research on the impact of counterfeiting on brands shows that the greatest risk in buying knockoffs is not to the brand, but to the user.
Advanced Management Program
Digital technology has become essential to delivering to value to customers amidst a pandemic, revolutionizing the way that humans behave and make decisions. Moreover, we are undergoing a pivotal shift in race relations and greater expectations from customers on inclusivity. What do these seismic shifts mean for customer experience (CX) and competitive strategy? In this webinar, Renee discusses the application of behavioral science “nudges” in the customer journey to help you adapt breakthrough digital CX.
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