Michael Schrage

Research Fellow, MIT Center for Digital Business
Visiting Fellow, Imperial College Department of Innovation and Entrepreneurship


Michael Schrage Michael Schrage is one of the world’s most innovative thought leaders on innovation.

He has redefined how we think about innovation by focusing on customer acceptance of new products and services as an integral part of the innovation process.

He also has pioneered techniques for using rapid prototyping, simulations and modeling to improve return on innovation investment. Michael is the author of two critically acclaimed books: Serious Play: How the World’s Best Companies Simulate to Innovate and Shared Minds—The New Technologies of Collaboration.

A research fellow at the MIT Sloan School’s Center for Digital Business, Michael is a columnist for Fortune, CIO Magazine and MIT’s Technology Review, and is widely published in the business press. He is a regular contributor to The Conference Board Review.

Michael is a senior advisor to MIT’s Security Studies Program and consults to the U.S. government on national security systems innovation. Michael is a powerful speaker with a very direct and engaging style. His work redefines not just how innovation is done but what innovation means. Innovation is not what innovators do; it’s not about good new ideas. Innovation is about good new ideas that customers will pay a premium to adopt and use! Innovation & marketing. The most innovative organizations fuse "marketing" and "innovation" into an integrated strategy for growth. This redefines how you innovate and how you market your innovations. The key is to understand how your inventions will affect customer relationships and develop strategies that help customers embrace your innovations. Michael Schrage knows how to make such integrative strategies work.

Perhaps no one knows more about how to maximize return on investment from innovation processes than Michael Schrage. The key, as he describes in his groundbreaking book, Serious Play—How the World’s Best Companies Simulate to Innovate, is rapid experimentation and prototyping, speedy simulation and digital design. New prototyping methods have radically reduced the cost of testing products, services and business models, effectively creating a new financial resource—iterative capital, a resource that allows you to play seriously with more and more versions of various ideas in less and less time. Michael helps businesses master these techniques and spend their iterative capital wisely. Manage the links between innovation, the supply chain and the customer cost-effectively.

Michael’s critically acclaimed first book, Shared Minds: The New Technologies of Collaboration, was the first book to explore the tools and dynamics of successful collaboration as the behavioral key to successful innovation.

Faculty Media

  • Smart Strategies Require Smarter KPIs

    Digital processes, platforms, and predictive algorithms transform the strategic role and purpose of key performance indicators. KPIs are becoming measurably smarter, more dynamic, and more adaptive...

  • Does AI-Flavored Feedback Require a Human Touch?

    Companies must choose whether humans or machines should get the last word on employee performance.

  • Great Digital Companies Build Great Recommendation Engines

    Perhaps the single most important algorithmic distinction between “born digital” enterprises and legacy companies is not their people, data sets, or computational resources, but a clear real-time...

  • HowTechnology-enabled ‘Selves-improvement’ Will Drive the Future of Personal Productivity

    Are better bots and smarter software servants truly the best way to drive people’s personal productivity?

  • How Digital Media Will Bring Out Our Best Selves in the Workplace

    Tomorrow’s most effective individuals will combine their personal capabilities with customized digital boosters.

  • [MIT Press Podcast] The Innovator's Hypothesis

    MIT Sloan's Michael Schrage discusses his book, "The Innovator's Hypothesis."

  • 4 Ways to Be the Brady and Belichick of Business

    Fact is, being successful in sports, in business and in life requires many of the same traits.

  • Like It or Not, You Are Always Leading by Example

    How do you lead by example? That means asking leaders to detail instances and anecdotes where their actions set standards for others. What do they actually do that influences and inspires?

  • What a Minor League Moneyball Reveals About Predictive Analytics

    This is what real-world data-driven organizational transformation looks and feels like.

  • 5 Questions That Will Help You Stay Ahead of Your Disruptors

    How could we create twice as much value for twice as many customers with only half as many employees? Top managers in disrupted industries increasingly find this question less rhetorical.


Contact Information

Email: schrage@mit.edu
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