Barbara’s academic research explores how organizations deliver business value through data. She enjoys deep expertise in data warehousing, business intelligence, business analytics, and big data capabilities, with particular interest in organizational success, business value, and emerging trends. Prior to joining MIT CISR, she enjoyed a fifteen-year academic career at the University of Virginia.
The more companies deliver actioned analytics, the more they can measure, monitor, influence, and drive real value creation.
Companies are discovering the benefits of data wrapping — packaging their products with data analytics features and experiences that delight customers and increase profitability.
Data wrapping uses analytics to make your products more valuable for customers. But doing it wrong can add costs with no benefit.
These days, most companies are awash in data. But figuring out how to derive a profit from the data deluge can help distinguish your company in the marketplace.
Sessions at the event explored everything from machine learning and internet of things (IoT) to business leadership and talent management -- and the SearchCIO team was there to cover it all.
"Things are changing in this digital world. We're starting to look at data as a part of our products," said Wixom, a principal research scientist at MIT Sloan. As that happens more broadly and...
Data monetization is slowly motivating enterprise leaders to view information as a strategic asset. But how many organizations actually walk the talk? Not many, says MIT Principal Research...
Is data monetization the new gold rush? CEOs and boards of directors think so, and they are looking to CIOs to strike it rich.
As a CIO, you know data is the lifeblood of your organization. But did you ever think of packaging up that data in a different way and creating a whole new product or service?
"No standard method or accounting procedure exists for doing so and the worth of a data point depends on factors such as its age and accuracy," said Barbara Wixom.
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