David Robertson


Lecturer at MIT
Professor of Practice at Wharton School of Business at the University of Pennsylvania

 

David  Robertson

David Robertson is visiting Lecturer at MIT and a Professor of Practice at the Wharton School at the University of Pennsylvania, where he teaches Innovation and Product Design in Wharton’s undergraduate, MBA, and executive programs. Dave is also the host of the weekly radio show "Innovation Navigation," a live show on SiriusXM channel 111 where David interviews world-renowned thought leaders about the management of innovation. The show is also available as a weekly podcast on iTunes.

 

From 2002 through 2009, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD).  While at IMD, David was given inside access to The LEGO Group, and wrote his award-winning book Brick by Brick:  How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry.   Prior to IMD, David was a consultant at McKinsey & Company for 5 years and an executive at four enterprise software companies.

 

Dave is a frequent speaker on innovation topics at conferences and corporate gatherings, and also acts as a project mentor, supporting innovation teams in companies.  David received his PhD from the MIT Sloan School in 1990.


Faculty Media

  • [Innovation@Work Webinar] The Power of Little Ideas

    In this webinar, David Robertson discussed insights from his new book which presents a low-risk, high-reward approach to innovation that should be in any innovation leader's toolkit.


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  • [Innovation@Work Blog] The Power of Little Ideas

    Conventional wisdom says that there are two types of innovation: incremental or radical. But this is a false dichotomy.


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  • How The Downfall of Retail Is Opening Up Exciting Opportunities

    Value never disappears; it just shifts to new opportunities.


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  • How Gatorade Invented New Products by Revisiting Old Ones

    When it comes to innovation, businesses have a strong bias for the new.


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  • A Goldilocks Approach to Innovation

    David Robertson defines a “Third Way” of creating new products and services.


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