David Robertson is visiting Lecturer at MIT and a Professor of Practice at the Wharton School at the University of Pennsylvania, where he teaches Innovation and Product Design in Wharton’s undergraduate, MBA, and executive programs. Dave is also the host of the weekly radio show "Innovation Navigation," a live show on SiriusXM channel 111 where David interviews world-renowned thought leaders about the management of innovation. The show is also available as a weekly podcast on iTunes.
From 2002 through 2009, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD). While at IMD, David was given inside access to The LEGO Group, and wrote his award-winning book Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry. Prior to IMD, David was a consultant at McKinsey & Company for 5 years and an executive at four enterprise software companies.
Dave is a frequent speaker on innovation topics at conferences and corporate gatherings, and also acts as a project mentor, supporting innovation teams in companies. David received his PhD from the MIT Sloan School in 1990.
In this webinar, David Robertson discussed insights from his new book which presents a low-risk, high-reward approach to innovation that should be in any innovation leader's toolkit.
Conventional wisdom says that there are two types of innovation: incremental or radical. But this is a false dichotomy.
Value never disappears; it just shifts to new opportunities.
When it comes to innovation, businesses have a strong bias for the new.
David Robertson defines a “Third Way” of creating new products and services.
Sign Up for Email Updates on Executive Education Programs