David Robertson is a Senior Lecturer at the MIT Sloan School of Management where he teaches Product Development and Digital Product Management. Prior to MIT, Robertson was a Professor of Practice at the Wharton School at the University of Pennsylvania and from 2002 through 2010 was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland. Robertson has also held several executive management positions in enterprise software companies, and spent five years at McKinsey & Company in the U.S. and Sweden.
Robertson is the author of the award-winning book about LEGO’s near-bankruptcy and spectular recovery: Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013). His most recent book is The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation, published by Harvard Business School Press in May of 2017. He has published articles or had his research featured in Wired, Forbes, Fast Company, Harvard Business Review, Strategy+Business, Sloan Management Review, The Financial Times, and many other business journals.
Robertson has a PhD and MBA from the MIT Sloan School of Management, and a BS from the University of Illinois.
In this webinar, David Robertson discussed insights from his new book which presents a low-risk, high-reward approach to innovation that should be in any innovation leader's toolkit.
Conventional wisdom says that there are two types of innovation: incremental or radical. But this is a false dichotomy.
Value never disappears; it just shifts to new opportunities.
When it comes to innovation, businesses have a strong bias for the new.
David Robertson defines a “Third Way” of creating new products and services.
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