Sinan Aral

David Austin Professor of Management
Professor of Information Technology and Marketing


Sinan Aral

Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT’s Initiative on the Digital Economy.

He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo,, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments.

Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40” by Businessweek.

Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT.

He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral.

Faculty Media

  • The Truth About False News with Sinan Aral, MIT

    False news is big news. Barely a day goes by without a new development about the veracity of social media, foreign meddling in U.S. elections, or questionable science.

  • MIT Sloan Experts Series – Sinan Aral: The Truth About Fake News

    Sinan Aral, David Austin Professor of Management at MIT Sloan and author of the forthcoming book, “The Hype Machine,” discusses insights from his latest research with co-researchers Soroush...

  • [Innovation@Work Blog] Coveted Teaching Awards Presented to MIT Sloan Faculty

    As well-respected experts throughout the world, MIT Sloan faculty are certainly used to getting awards and accolades for their achievements.

  • Running May Be Socially Contagious

    an our workouts be shaped by what our friends do?

  • Exercise Can Be Contagious

    New analysis of the running habits of about 1.1 million people reveals that exercise is indeed contagious — though its communicability depends on who’s spreading it.

  • If the Ad-driven Model for Media is Broken, What Will Fix It?

    Professor Sinan Aral discusses micropayments as a new form of online advertising.

  • Market Experimentation Meets Big Data

    Business leaders are continuously seeking out new and improved ways to drive decisions and meet consumer needs. Many companies are conducting experiments with online users every minute every minute...

  • Digital Communication Revolution

    Sinan Aral discusses research on the power of social media at UD talk.

  • Social Networks Push Runners to Run Further and Faster than their Friends

    Online data sharing through wearable devices motivates people to do more exercise.

  • "Office Hours" with Social Analytics Superstar Professor Sinan Aral

    Technology has big implications for humanity--and few people know the numbers behind it like Professor Sinan Aral.


Contact Information

Office: E62-364
Phone: (617) 324-7535
Email: sinana@MIT.EDU
Support Staff
Name: Allie McDonough
Phone: (617) 324-6710

Teaches In

Digital Marketing and Social Media Analytics Apr 16-17, 2019 | Jun 11-12, 2019 | Oct 24-25, 2019

Digital Marketing Analytics (self-paced online) Feb 6-Mar 26, 2019 | Mar 27-May 14, 2019 | Jun 5-Jul 23, 2019 | Aug 7-Sep 24, 2019 | Oct 2-Nov 19, 2019 | Dec 4, 2019-Feb 4, 2020