Sinan Aral

David Austin Professor of Management
Professor of Information Technology and Marketing


Sinan Aral

Sinan Aral's research focuses on social contagion, product virality and measuring, and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand, and viral marketing. This research has won numerous awards including the Microsoft Faculty Fellowship (2010), the PopTech Science and Public Leaders Fellowship (2010), an NSF Early Career Development (CAREER) Award (2009), the Best Overall Paper Award at the International Conference on Information Systems (ICIS) (in both 2006 and 2008), the ICIS Best Paper in IT Economics Award (2006), the ICIS Best Paper in IT Business Value Research Award (2006), the ACM SIGMIS Best Dissertation Award (2007), and the IBM Faculty Award (2009). He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, the New York Times, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from social media and information technology investments.

Sinan has been a Fulbright Scholar, has served as chief scientist and on the board of directors of SocialAmp, a social commerce company that enables targeting and peer referral in social media networks (which was sold to Merkle in January, 2012). He is currently chief scientist of Humin and an organizer of the Workshop on Information in Networks (WIN):

He is a frequent speaker at such thought leading events as TEDxSiliconValley, TEDxColumbia Engineering, TEDxNYU, Wired’s “Nextwork,” and PopTech. He has been the keynote speaker at executive gatherings such as Omnicom’s Global “Emerge” Summit. His work has been published in leading journals such as the American Journal of Sociology, Information Systems Research, Management Science, Marketing Science, Nature, the Proceedings of the National Academy of Sciences (PNAS), Science, Organization Science, the Harvard Business Review, and the Sloan Management Review. His work is often featured in popular press outlets such as the Economist, the New York Times, Businessweek, Wired, Fast Company, and CIO Magazine.

Sinan is a Phi Beta Kappa graduate of Northwestern University. He holds an MSc from the London School of Economics and an MPP from Harvard University, and received his PhD from the MIT Sloan School of Management.

You can find him on Twitter @sinanaral.

Faculty Media

  • [Innovation@Work Blog] Coveted Teaching Awards Presented to MIT Sloan Faculty

    As well-respected experts throughout the world, MIT Sloan faculty are certainly used to getting awards and accolades for their achievements.

  • Running May Be Socially Contagious

    an our workouts be shaped by what our friends do?

  • Exercise Can Be Contagious

    New analysis of the running habits of about 1.1 million people reveals that exercise is indeed contagious — though its communicability depends on who’s spreading it.

  • If the Ad-driven Model for Media is Broken, What Will Fix It?

    Professor Sinan Aral discusses micropayments as a new form of online advertising.

  • Market Experimentation Meets Big Data

    Business leaders are continuously seeking out new and improved ways to drive decisions and meet consumer needs. Many companies are conducting experiments with online users every minute every minute...

  • Digital Communication Revolution

    Sinan Aral discusses research on the power of social media at UD talk.

  • Social Networks Push Runners to Run Further and Faster than their Friends

    Online data sharing through wearable devices motivates people to do more exercise.

  • "Office Hours" with Social Analytics Superstar Professor Sinan Aral

    Technology has big implications for humanity--and few people know the numbers behind it like Professor Sinan Aral.

  • Is a World Without Ads Nirvana?

    "I get annoyed by ads, just like other people," commented Aral. "Most people would consider a world without ads to be nirvana. But the bigger question is how to go forward."

  • Best 40-Under-40: Professor Sinan Aral

    MIT Sloan's Sinan Aral makes the list!


Contact Information

Office: E62-364
Phone: (617) 324-7535
Email: sinana@MIT.EDU
Support Staff
Name: Jennifer Challis
Phone: (617) 324-4378

Teaches In

Digital Marketing and Social Media Analytics Apr 19-20, 2018 | Jul 19-20, 2018 | Oct 11-12, 2018