Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT’s Initiative on the Digital Economy.
He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo, Jet.com, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments.
Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40” by Businessweek.
Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT.
He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral.
Newspapers and other content producers are all desperate to know whether social media sharing creates more viewership or cannibalizes it. In this research paper, Sinan Aral and Michael Zhao...
False news is big news. Barely a day goes by without a new development about the veracity of social media, foreign meddling in U.S. elections, or questionable science.
Sinan Aral, David Austin Professor of Management at MIT Sloan and author of the forthcoming book, “The Hype Machine,” discusses insights from his latest research with co-researchers Soroush...
As well-respected experts throughout the world, MIT Sloan faculty are certainly used to getting awards and accolades for their achievements.
Can our workouts be shaped by what our friends do?
New analysis of the running habits of about 1.1 million people reveals that exercise is indeed contagious — though its communicability depends on who’s spreading it.
Professor Sinan Aral discusses micropayments as a new form of online advertising.
Business leaders are continuously seeking out new and improved ways to drive decisions and meet consumer needs. Many companies are conducting experiments with online users every minute every minute...
Sinan Aral discusses research on the power of social media at UD talk.
Online data sharing through wearable devices motivates people to do more exercise.
Digital Marketing and Social Media Analytics
Digital Marketing Analytics (self-paced online)
Machine Learning: Implementation in Business (self-paced online)
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