Bruce Cameron


Director, System Architecture Lab
Lecturer in Engineering Systems

 

Bruce Cameron Bruce Cameron is a Lecturer in Engineering Systems at MIT and a consultant on platform strategies. His research interests include technology strategy, system architecture, and the management of product platforms. Previously, Dr. Cameron ran the MIT Commonality study, a 16-firm investigation of platforming returns, which concluded that firms face systemic downward pressure on commonality, partially resulting from challenges capturing the costs of variety. Dr. Cameron has supervised over 20 graduate students, and has directed research projects for BP, Sikorsky, Nokia, Caterpillar, NSTAR, AMGEN, Verizon, NASA, ESA, and Skoltech. Current research efforts include:

-Platform management structures for supporting commonality retention

-Accounting methods for recognizing platforming benefit across product lines

-Strategic management of stakeholder needs in international partnerships

-Network analysis of customer requirements priority

As a consultant, Dr. Cameron works with companies to develop strategies for entering new markets, building flexible product lines and achieving cost savings. Dr. Cameron's clients include Fortune 500 firms in high tech, aerospace, transportation, and consumer goods.

Prior to MIT, Dr. Cameron worked as an engagement manager at a management consultancy and as a system engineer at MDA Space Systems, and has built hardware currently in orbit. Dr. Cameron received his undergraduate degree from the University of Toronto, and graduate degrees from MIT.


Faculty Media

  • [Innovation@Work Webinar] Product Platforms: A Source of Competitive Advantage

    In this webinar, Dr. Bruce Cameron discusses how to better understand how product platforming can deliver ROI for your organization.


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  • What Makes a Product Platform Succeed?

    Four pitfalls, and more platform insights from MIT’s Bruce Cameron.


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  • Why Commonality Sometimes Fails

    By definition, commonality seems like an obviously good thing. Why incur the cost of making different parts for different products if the parts do the same thing? Because as it turns out,...


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  • Read a Free Chapter of Bruce Cameron's New Book

    Learn more about principles and methods for analyzing and synthesizing systems architecture in Bruce Cameron's new book, System Architecture: Strategy and Product Development for Complex Systems.


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  • System Architecture: Strategy and Product Development for Complex Systems

    In this webinar, Dr. Bruce Cameron discusses the importance of architecture, outline challenges, and offers ways to address them.


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  • Related Book: System Architecture by Bruce Cameron, et al

    The text teaches programmers and engineering professionals how to examine the DNA of a system to understand its basis for competitive advantage.


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  • Competitive Advantage Through Commonality: Finding Sustainable Benefits in Execution Challenges

    Commonality seems like an obviously good thing. Why incur the cost of making different parts for different products if the parts do the same thing? As it turns out, however, commonality is not...


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  • Buying Common: Executing Platform Strategies in Supply Chain and Procurement Organizations

    This webinar will explore the contract levers available to firms to incentivize commonality in their supply chains, and will discuss best practices for incorporating feedback into product...


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  • MIT Video: Investigations of Platform Savings Reveal Systemic Management Challenges

    Companies from aerospace to white goods use platforming strategies to deliver more variety to their customers while saving internally by sharing parts and overhead. However, many firms fail to earn...


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  • Crafting Platform Strategy Based on Anticipated Benefits and Costs

    This chapter by Bruce Cameron introduces the benefits and penalties of commonality (both to the customer as well as the manufacturer), emphasizing the need for anticipation of divergence when...


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Contact Information

Office: 31-161b
Phone: (617) 253-8985
Fax:
Email: bcameron@MIT.EDU
Website: http://systemarchitect.mit.edu/cameron.php
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Teaches In

Managing Product Platforms: Delivering Variety and Realizing Synergies Oct 23-24, 2017 | Apr 17-18, 2018 | Jun 21-22, 2018 | Oct 25-26, 2018

Product Platforms: A Source of Competitive Advantage

The recording of Bruce Cameron's webinar is now available. Learn how you can better understand product platforming to deliver ROI for your organization.