Barbara Wixom

Principal Research Scientist
MIT Center for Information Systems Research (CISR)


Barbara Wixom Wixom joined MIT Sloan in June 2013 to serve as a Principal Research Scientist for MIT Sloan’s Center for Information Systems Research (CISR). MIT CISR is funded by 85 corporate sponsors and patrons, and undertakes practical research on how firms generate business value from digitization. Wixom’s work focuses on how organization’s effectively deliver value from their information assets.

Prior to MIT CISR, Wixom was a tenured faculty member at the University of Virginia's (UVA) McIntire School of Commerce where she taught courses in data management, business analytics, and IT strategy at the undergraduate, graduate, and executive education levels. She is a two-time recipient of the UVA All-University Teaching Award (2002, 2010), which recognizes professors’ teaching excellence, particularly those who inspire and motivate students. This honor is especially meaningful to Wixom because she earned her undergraduate degree at the University of Virginia.

Since the mid-90’s, Wixom has deeply explored data warehousing, business intelligence, business analytics, and big data. Her research ranges from large-scale surveys to in-depth case studies. Four of her cases have placed in the Society for Information Management Paper Awards competition: First American Corporation (1999), Owens and Minor (2000), Continental Airlines (2004), and Sprint (2008). Wixom is a leading academic scholar, publishing in such journals as Information Systems Research; MIS Quarterly; MIS Quarterly Executive; and Journal of MIS. She has presented her work at national and international conferences to various academic and business audiences.

Wixom maintains close ties with practice. She serves as associate editor of the Business Intelligence Journal, research fellow of The Data Warehousing Institute (TDWI), and best practice judge for the TDWI annual BI Best Practices Awards. She presents annually for the Society for Information Management’s Advanced Practices Council. Wixom works closely with a variety of organizations through her leadership with the Business Intelligence Congress, an annual global forum of business and academic thought leaders who inform universities how they can best prepare the next generation BI/BA/Big Data workforce to meet market needs.

Wixom is the author of two leading systems analysis and design textbooks, published by John Wiley & Sons.

Faculty Media

  • How to Monetize Your Data

    These days, most companies are awash in data. But figuring out how to derive a profit from the data deluge can help distinguish your company in the marketplace.

  • 2017 MIT CIO Symposium in Photos

    Sessions at the event explored everything from machine learning and internet of things (IoT) to business leadership and talent management -- and the SearchCIO team was there to cover it all.

  • MIT Panel Shares Tips on How to Get into the Data Business

    "Things are changing in this digital world. We're starting to look at data as a part of our products," said Wixom, a principal research scientist at MIT Sloan. As that happens more broadly and...

  • Walk the Talk: Data as Strategic Asset

    Data monetization is slowly motivating enterprise leaders to view information as a strategic asset. But how many organizations actually walk the talk? Not many, says MIT Principal Research...

  • CIOs Under Pressure to Generate Revenue Through Data Monetization

    Is data monetization the new gold rush? CEOs and boards of directors think so, and they are looking to CIOs to strike it rich.

  • New Data Alchemy: Top Tech Leaders Transform Data into Cash

    As a CIO, you know data is the lifeblood of your organization. But did you ever think of packaging up that data in a different way and creating a whole new product or service?

  • Dollar Value of Data: RadioShack, Other Bankrupt Firms Auction Customer Data to Pay Debt

    "No standard method or accounting procedure exists for doing so and the worth of a data point depends on factors such as its age and accuracy," said Barbara Wixom.


Contact Information

Office: E94-1553
Phone: 617-452-5401
Fax: 617-253-4424
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