Barbara Wixom

Principal Research Scientist
MIT Center for Information Systems Research (CISR)


Barbara Wixom

Barbara’s academic research explores how organizations deliver business value through data. She enjoys deep expertise in data warehousing, business intelligence, business analytics, and big data capabilities, with particular interest in organizational success, business value, and emerging trends. Prior to joining MIT CISR, she enjoyed a fifteen-year academic career at the University of Virginia.

Faculty Media

  • How to Monetize Your Data

    These days, most companies are awash in data. But figuring out how to derive a profit from the data deluge can help distinguish your company in the marketplace.

  • 2017 MIT CIO Symposium in Photos

    Sessions at the event explored everything from machine learning and internet of things (IoT) to business leadership and talent management -- and the SearchCIO team was there to cover it all.

  • MIT Panel Shares Tips on How to Get into the Data Business

    "Things are changing in this digital world. We're starting to look at data as a part of our products," said Wixom, a principal research scientist at MIT Sloan. As that happens more broadly and...

  • Walk the Talk: Data as Strategic Asset

    Data monetization is slowly motivating enterprise leaders to view information as a strategic asset. But how many organizations actually walk the talk? Not many, says MIT Principal Research...

  • CIOs Under Pressure to Generate Revenue Through Data Monetization

    Is data monetization the new gold rush? CEOs and boards of directors think so, and they are looking to CIOs to strike it rich.

  • New Data Alchemy: Top Tech Leaders Transform Data into Cash

    As a CIO, you know data is the lifeblood of your organization. But did you ever think of packaging up that data in a different way and creating a whole new product or service?

  • Dollar Value of Data: RadioShack, Other Bankrupt Firms Auction Customer Data to Pay Debt

    "No standard method or accounting procedure exists for doing so and the worth of a data point depends on factors such as its age and accuracy," said Barbara Wixom.


Contact Information

Office: E94-1553
Phone: 617-452-5401
Fax: 617-253-4424
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Revitalizing Your Digital Business Model Apr 14-15, 2020 | Oct 13-14, 2020