Brian Halligan

Senior Lecturer, MIT Sloan School of Management
CEO & Co-Founder, HubSpot


Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded eight years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 11,000 customers. He is a Senior Lecturer at MIT where he teaches 15.S16 Entrepreneurial Product Development and Marketing. He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing, has sold more than 50,000 copies, has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. Brian was named an Ernst & Young Entrepreneur of the Year 2011 New England award recipient. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, and goes to the gym.

Faculty Media

  • How Decision Making Evolves as a Startup Grows

    As I approach the 10-year anniversary of HubSpot, the marketing and sales software firm of which I’m CEO, I’ve been reflecting back on the decisions I’ve made — both right and wrong.

  • The 5 Most Common and Costly Mistakes Sales Teams Make with Inbound Leads Read

    In the Spring of 2006, two students in the New Enterprise class of MIT started company that would spark a movement, a movement that would change the way we do business today.

  • Brian Halligan Creates the Silicon Valley of the East

    Some people consider it a coincidence when, after researching a product online, they receive an e-mail offering exactly what they were just looking for. But Brian Halligan knows it’s no fluke. It’s...

  • How to Build a Successful Startup Culture: Tips from HubSpot CEO Brian Halligan

    Nothing is as crucial to the growth of a startup as the culture that guides it, HubSpot CEO and co-founder Brian Halligan, SF ’05, said April 2, 2015 in a talk on campus.

  • The Class Project That Hit the Marketing Spot

    Brian Halligan and Dharmesh Shah, the founders of HubSpot talk about how MIT Sloan was crucial to their success. Halligan also gives a few dos and don’ts for launching a start-up.

  • Thought Leaders at MIT Sloan Weigh in on Business Trends for 2015

    We asked five MIT thought leaders for their take on forthcoming business trends. Here's what they have to say.

  • Brian Halligan, Chief of HubSpot, on the Value of Naps

    Brian Halligan, chief executive of HubSpot, which makes software for marketers, says he wants to "work less and think more," and finds naps to be "a source of inspiration." The company now offers a...

  • Video Interview with HubSpot CEO Brian Halligan About Inbound Marketing 2.0

    "The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah is...

  • MITX and HubSpot Announce Partnership Between FutureM and INBOUND

    MITX and HubSpot, two of Boston's most innovative and influential marketing organizations, announced that they have joined forces to make FutureM and INBOUND a unified, remarkable conference...


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