Persuading with Data

Persuading with Data

Item No. a046g00000PlytOAAR

Tracks

Management and Leadership

Certificate Credits

2.0 EEUs

Topics

- Negotiation & Communication

- Organizations & Leadership

- Business Analytics

Course Highlights:

  • This course is delivered in our Live Online format which enables real-time interaction with faculty and global peers
  • You will learn professional and practical skills required to develop, design, and deliver high-quality, logical communications grounded in quantitative data
  • You will explore ways in which visual tools such as graphs, charts, and diagrams can be used in data storytelling to highlight your insights in a way that spreadsheets and dashboards cannot
  • You will be able to practice and receive detailed feedback from the instructor and your classmates
  • You will be able to improve a current slide or presentation you are working on
  • You will earn a certificate of course completion from the MIT Sloan School of Management

 

Course snapshot:

 

Why attend Persuading with Data?:

Communicating and persuading effectively with data is a crucial skill for anyone who wants to lead in a modern organization. If presenting and explaining data to a non-technical audience is part of your job, this data storytelling course is for you. Highly practical and collaborative, this course combines visualization and strategic communication best practices to help you communicate data more effectively and influence others to take action based on data through data storytelling. 

No matter how good machines and algorithms get, leaders will still need the ability to influence and persuade others to make the best possible decisions based on the technology and data at hand. Whether your job requires you to communicate with leaders, colleagues, clients, or customers, you need to simplify and clarify your findings for your audience in order to persuade with data.

 

Course experience:

This course is taught by Miro Kazakoff, a Senior Lecturer at MIT Sloan, entrepreneur, and consultant focused on how individuals use data to persuade others. As a participant in this interactive course, you will learn professional and practical skills required to develop, design, and deliver high-quality, logical communications grounded in quantitative data.

You will learn how to craft clear and powerful narratives to guide audiences through your data and understand why the insights are important. You will also explore ways in which visual tools such as graphs, charts, and diagrams can be used in data storytelling to highlight your insights in a way that spreadsheets and dashboards cannot. You will leave this course a better data storyteller than you came.

This course will give you the opportunity to improve your communication skills through practice and detailed feedback from the instructor and your classmates. You will have the opportunity to use that feedback to improve a current slide or presentation you are working on. 

By the end of this class, you will emerge with impactful materials, useful frameworks, and an improved ability to persuade others with data through data storytelling.

This is not a course about analytics tools; it is focused on communication skills. You will need access to a form of slide presentation software (e.g., PowerPoint, KeyNote, or Google) and a tool for visualizing data (Excel, Tableau, etc.). Come with a graph you can edit and improve.

Learn more about the live online experience

 

Applying to the course:

We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. The course is currently capped at 30 participants. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red Enroll Now bar at the bottom of the screen.

 

Have questions?:

Contact Us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.

 

This course will help you develop and delivery data-based presentations that:

  • Persuade audiences through clear data visualizations
  • Organize evidence logically to support your persuasive argument
  • Make complex data understandable to non-analytical audiences through data storytelling

Through practice and feedback, you will learn how to communicate with increased confidence and clarity.

 

Hear from a past participant:

The material was very informative and provided clear ways of improving your presentation of data, regardless of your level of adeptness to begin with. Everyone has room to improve and over the course of 2 days you could see that progress in each and every student. Great interactions within the class, really good fun and well worth every penny."

Sample Schedule—Subject to Change

This course is designed for professionals who frequently need to communicate data to less technical audiences including:

  • Customers
  • Senior leaders
  • Other groups in your organization
  • Outside stakeholders

 

Hear from a past participant:

 

The course provides you with tools to simplify your story for the intended audience. Ultimately, the upfront investment in refining your points will save you the backend hassle of re-explaining, reiterating, and attempting to align the audience.

Tracks

Management and Leadership

Certificate Credits

2.0 EEUs

Topics

- Negotiation & Communication

- Organizations & Leadership

- Business Analytics

Enroll Now!

$4,300