MIT Sloan Executive Education innovation@work Blog

Ready to go from idea to start-up in just one week?

At MIT, we think about entrepreneurship differently. To us, entrepreneurship is not a science nor an art; it’s a craft that can be honed. We also teach entrepreneurship differently than other institutions. In a recent webinar, Bill Aulet, Professor of the Practice and Managing Director of The Martin Trust Center for MIT Entrepreneurship, explains how our Entrepreneurship Development Program (EDP) helps entrepreneurs and corporate venturing intrapreneurs go from idea to start-up in just one week.

In this one-hour webinar, Professor Aulet also:

  • Defines innovation-driven entrepreneurship, explaining how enterprises focused on commercializing an invention are different from enterprises focused on meeting a need in the local marketplace.
  • Dispels seven key misconceptions about entrepreneurs, e.g., entrepreneurs are mercurial individualists, the smartest people in the room, and are born (not made).
  • Discusses takeaways from his bestselling book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup—from the first step (understanding your customer) to the last (scaling your business).
  • Explains what is missing in current entrepreneurship education and how the Entrepreneurship Development Program is different. Aulet also shares details about the upcoming session of EDP (January 28–February 2), including course content and the faculty line-up. (Enroll now and go from idea to start-up in just one week!)

You can view Aulet’s recent webinar below or on YouTube.


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