Learn new strategies for starting companies, solving conflicts, and harnessing the digital revolution. Check out these recent titles, written by our faculty.
A companion piece to MIT Sloan Senior Lecturer Bill Aulet’s Disciplined Entrepreneurship: 24 Steps to a Successful Startup—a book that transformed the way professionals think about starting a company—the Disciplined Entrepreneurship Workbook demonstrates ways to implement practical steps in the entrepreneurship process, such as how to conduct research or interact with customers. It also includes worksheets, a visual dashboard to track progress, creativity tools, and real-world examples that help entrepreneurs set their businesses up for success. Aulet teaches in the Entrepreneurship Development Program and the MIT Regional Entrepreneurship Acceleration Program and is Managing Director of the Martin Trust Center for Entrepreneurship at MIT.
Breaking through Gridlock: The Power of Conversation in a Polarized World
By Jason Jay and Gabriel Grant
You probably recall the last time you had a disagreement with someone, possibly about a political, social, or environmental issue. Did you have a breakthrough? Or did you get stuck and retreat to your own camp? Breaking through Gridlock: The Power of Conversation in a Polarized World, is a new book co-authored by MIT Sloan Lecturer Jason Jay that offers ways to turn difficult confrontations into positive dialogue. Through practical exercises and examples, this book explains how to communicate when you are on opposite sides of an issue. Jay, who is Director of the MIT Sloan Sustainability Initiative, teaches in Strategies for Sustainable Business.
Discover a formula for maximizing the value of social media in your business with this latest book from MIT Sloan Lecturer Ben Shields. A respected social media practitioner, researcher, and educator, in Social Media Management: Persuasion in Networked Culture, Shields shares strategies, examples, and models that highlight social media successes and challenges. The book addresses topics such as developing a social brand, targeting social audiences, and measuring social media results. Shields teaches in the new course, Analytics Management: Business Lessons from the Sports Data Revolution as well as Communication and Persuasion in the Digital Age, and Maximizing Your Personal Productivity: How to Become an Efficient and Effective Executive.
Selected by Choice magazine as an “Outstanding Academic Title” for 2016, The Handbook of Collective Intelligence, edited by MIT Sloan Professor Thomas Malone, includes essays by various authors who examine interconnected groups of people and computers doing intelligent things collectively and cover disciplines such as artificial intelligence, cognitive and social psychology, and organization theory. Malone is Director of the MIT Center for Collective Intelligence.
In this latest book about achieving success in our digital-centric world, MIT Sloan Professor Erik Brynolfsson and MIT Sloan Principal Research Scientist Andrew McAfee discuss how to deal with the integration of the human mind and machines, products and platforms, and the core and the crowd. The authors analyze how the balance of these three affect how companies are run and offer tools to succeed in our changing digital world. Brynolfsson is Director of The MIT Center for Digital Business.
We hope you enjoy these great new reads.