"In our digital age, it's no surprise that the use of video is increasing in all industries, whether it is in a business setting to encourage employees to take action, teaching videos to train employees, or videos to boost morale," says MIT Professor Edward Schiappa. "Videos are a powerful medium and if we want to encourage people about certain behaviors, it is more powerful to show and not just tell through a visual channel."
The expression "a picture is worth a thousand words" may have started as an advertising slogan, but there is no question that visual images are just as powerful in today's digital age as they were in predigital society. In fact, in a society where people often meet for the first time via LinkedIn, Twitter, Facebook, YouTube, or Instagram, visual elements are an important part of an online profile, professional or otherwise. The question to ask is, "Are you the master of the visual messages that you are sending personally, professionally, or on behalf of your organization?"
As a society, we innately make inferences based on images and often make snap judgements from those inferences. In turn, those judgements affect how we are perceived by the people we want to influence in our daily lives, whether they are friends, family, or potential employers. According to Edward Schiappa, MIT Professor and expert in the field of digital communications, there are three things to think about when it comes to visual persuasion in the digital age and identifying who you are online.