Guest post contributed by Kiriti Rambhatla, MIT Sloan Executive Education Strategy and Innovation certificate holder (2011), who wrote to us recently to share some of the ways his certificate has impacted his career.
Before attending MIT Sloan Executive Education, I had been writing and hosting political, economic, and business televisions shows for the established news networks in India’s media and entertainment industry—the largest in the world—since 2009. I soon realized that success required a larger understanding macroeconomics of the industry, however. With more than 90% of the products (movies, television, comics) not making the cut, the competition and failure rates in the industry were a point of research interest for me. I chose to further explore relevant topics by earning an MIT Sloan Executive Certificate in Strategy and Innovation.
After securing the Certificate 2011, I returned to the industry with renewed focus. I had developed particular interest in areas like macroeconomics, strategy for global markets and managing successful strategy for products and technologies. I began hosting a successful socio-economic talk show. It was during the scripting of this talk show, however, that I also began to focus on what is known as character entertainment in India.
Much like the American comic book studios Marvel and DC, India has a fragmented comic book industry where I felt I could use my writing skills to build sustainable characters across television, movies, comic books, and video games. With the advent of OTT platforms like Netflix, there was a rudimentary ecosystem for OTT platforms for video content as well in the country.