MIT Sloan Executive Education innovation@work Blog

Category: Dave Feinlab

Big data and sports: Are we all just becoming points of data?

Posted by MIT Sloan Executive Education - 4 years and 2 months and 14 days ago

While seemingly new, analytics have been used in sports for decades. After all, what was then-called Rotisserie League baseball (now Fantasy League) was all about picking baseball players based on their statistics. The most famous use of data and analytics in sports is arguably the popular book and movie, Moneyball: The Art of Winning an Unfair Game, the true story of how Billy Beane, the general manager of the Oakland Athletics, used analytics to build a successful baseball team. Today, Big Data is the latest extension of how (and why) sports organizations are using information to make better business decisions. As Dave Feinlab of Forbes writes in “Big Sports: Powered by Big Data,” “Big Sports is Big Business, and Big Business nowadays means Big Data…” Big Data in sports is not really about player performance, but about arena management, fan interests, and ultimately, revenue.

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