Technology, Operations, and Value Chain Management

Systematic Innovation of Products, Processes, and Services

Dates: Nov 03-07, 2014

Certificate Track: Technology, Operations, and Value Chain Management

Participant Ratings


| 4.8


| 4.4


| 4.6


| 4.8

This five-day program blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, presenting methods that can be put into immediate practice for your own development projects.

The goal of this program is to help participants become systematic about innovation in order to create value for their businesses and their customers. To achieve this goal, participants discuss the complete product or service life cycle, from business strategy and technology roadmapping, to customer and market analysis, to implementation and pricing.

Design and development projects today face a complex landscape of interrelated challenges:

  • technological feasibility
  • customer desirability
  • business viability
  • environmental sustainability

The program will address how to lead innovation processes in today’s globally connected market and how to build a business process which creates lasting value.

Systematic Innovation in Products, Processes, and Services shares MIT Sloan professors’ world-renowned research on each of the focused subject areas, including:

  • Technology  strategy
  • Design thinking skills
  • Customer needs analysis
  • Systematic creativity methods
  • Market and pricing strategy
  • Design for environmental sustainability
  • Design of services
  • Capturing value from innovation
  • Development process design
  • Product and service leadership
  • R&D organization and teams
  • Managing complex technical projects
  • Staged vs. spiral development
  • The future of design process and culture

Participants will have an opportunity to discuss these frameworks and apply them to their own personal responsibilities and experiences.

Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.

The concepts and frameworks covered in this program will enable participants to understand:

  • Why the process of innovation can be systematic – structured, reliable, and repeatable
  • When it makes sense for entrepreneurial firms to compete directly with established firms
  • How to evaluate market opportunities and identify customer needs in a systematic way
  • What actions you must take to capture some of the value you create with new products and services
  • How to structure an effective concept development process
  • How design iterations, project milestones, and reviews can be used to manage  a staged or spiral process
  • How products and processes can be designed for environmental sustainability
  • How design of services differs from new product development 
  • What is the impact of Generation Y employees on the creative process

Systematic Innovation of Products, Processes, and Services is for people whose jobs are to create new products, new business processes, and new services, including, but not limited to:

  • VP of Product and Service Management
  • Business Development Manager
  • Director of Technology
  • Director of Process Engineering
  • Design Director
  • Development Manager
  • Director of Product and Service Marketing
  • Development Engineering Manager
  • Director of Product Engineering
  • Innovation Manager
  • Engineering Manager
  • Director of Industrial Design
  • Director of Product and Service Development
  • Director of Process Quality
  • VP of Product Planning

The program is suitable for individuals, for teams of two or three, or for a complete program or service development team.

08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMIntroduction to Innovation Processes
11:00 AM - 12:30 PMTechnology Strategy
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:00 PMDesign Thinking Skills and Systematic Innovation
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMCustomer Needs Analysis Methods
11:00 AM - 12:30 PMSystematic Creativity Methods
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:15 PMMarket Strategy
05:15 PM - 07:00 PMMIT Campus Tour
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMDesign for Environmental Sustainability
11:00 AM - 12:30 PMDesign of Services
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:00 PMCapturing Value from Innovation
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMDevelopment Process Strategy
11:00 AM - 12:30 PMProduct and Service Leadership
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:00 PMR&D Organization and Leadership
06:00 PM - 08:00 PMReception and Dinner
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMManaging Complex Technical Projects - DSM Methods
11:00 AM - 12:30 PMStaged vs. Spiral Development
12:30 PM - 01:30 PMLuncheon
01:30 PM - 02:30 PMTechnology and the Future of Design- Process and Culture
02:30 PM - 03:00 PMProgram Conclusion

  • Title: Slides from the webinar: Systematic Innovation by Design with Steven Eppinger

    Description: Slides from the webinar: Systematic Innovation by Design with Steven Eppinger that took place on September 12, 2013. MIT Sloan Professor Steven Eppingerauthor of one of the most widely used texts on product developmenton how the essential elements of "design thinking" can be applied with great success to product and service innovation. Webinar participants learned: Why innovation is a business imperative What design thinking skills are, and why everyonenot just product designersneeds them How product and service development processes can make product development systematic The benefits of systematic management Real world examples of design thinking put in practice, including IDEO, Apple, Samsung, and Hyundai Card Steven Eppinger teaches in Systematic Innovation of Products, Processes, and Services and Managing Complex Technical Projects


    More deep diving on service innovation Excellent faculty

    The professors in the Systematic Innovation of Products, Processes, and Services course conveyed and reinforced through practical and applicable case studies the strategies and framework required to lead complex programs from market evaluation, through building your team to support complex platform strategies and value creation. The professors all did an excellence job in engaging the students which enabled the in-class interactions to be of high value. Overall the course content excellent and may just transform the way you currently execute your organization product development and processes as it provides new insights to evaluate your design thinking. The course was worthy of being my capstone course in the ACE program and I would recommend this course for other professionals pursuing the Technology, Operations and Value Chain Management Executive Program and or the ACE Program.

    Simply Perfect : applicable, relevant, creative, ... Steven Eppinger is clear, efficient, dynamic ...

    I would honestly recommend this course to all my colleagues to join and learn the MIT way, I have learned a great deal of new strategies to apply in my workplace, in depth insights of popular companies that we learn from and analyze. The simulations and group discussions were straight forward and beneficial.

    Again MIT delivers a program that fits perfectly into our business model. The lessons learned will enable our team to develop focused and successful business processes.