Formerly Product Design, Development, and Management

This five-day program blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, presenting methods that can be put into immediate practice for your own development projects.

The goal of this program is to help participants become systematic about innovation in order to create value for their businesses and their customers. To achieve this goal, participants discuss the complete product or service life cycle, from business strategy and technology roadmapping, to customer and market analysis, to implementation and pricing.

Design and development projects today face a complex landscape of interrelated challenges:

• technological feasibility
• customer desirability
• business viability
• environmental sustainability

The program will address how to lead innovation processes in today’s globally connected market and how to build a business process which creates lasting value.

Systematic Innovation in Products, Processes, and Services shares MIT Sloan professors’ world-renowned research on each of the focused subject areas, including:

• Technology  strategy
• Design thinking skills
• Customer needs analysis
• Systematic creativity methods
• Market and pricing strategy
• Design for environmental sustainability
• Design of services
• Capturing value from innovation
• Development process design
• Product and service leadership
• R&D organization and teams
• Managing complex technical projects
• Staged vs. spiral development
• The future of design process and culture

Participants will have an opportunity to discuss these frameworks and apply them to their own personal responsibilities and experiences.

Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.

The concepts and frameworks covered in this program will enable participants to understand:

• Why the process of innovation can be systematic – structured, reliable, and repeatable
• When it makes sense for entrepreneurial firms to compete directly with established firms
• How to evaluate market opportunities and identify customer needs in a systematic way
• What actions you must take to capture some of the value you create with new products and services
• How to structure an effective concept development process
• How design iterations, project milestones, and reviews can be used to manage  a staged or spiral process
• How products and processes can be designed for environmental sustainability
• How design of services differs from new product development 
• What is the impact of Generation Y employees on the creative process

Systematic Innovation of Products, Processes, and Services is for people whose jobs are to create new products, new business processes, and new services, including, but not limited to:

• VP of Product and Service Management
• Business Development Manager
• Director of Technology
• Director of Process Engineering
• Design Director
• Development Manager
• Director of Product and Service Marketing
• Development Engineering Manager
• Director of Product Engineering
• Innovation Manager
• Engineering Manager
• Director of Industrial Design
• Director of Product and Service Development
• Director of Process Quality
• VP of Product Planning

The program is suitable for individuals, for teams of two or three, or for a complete program or service development team.

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  This course was a great experience! I've learned too much during the 5 days that I took one more year to process all information. Really amazing experience @MIT

  
  
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  Its a very good program. Will recommend. I was however hoping they will talk a little about lean process/approach to start-ups; but was disappointed about that. Other than that; great program.

  
  
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  Excellent program. The emphasis on making innovation systematic (repeatable, consistent and testable) really came through. I found the cases and exercises to be very diverse, yet relevant and rewarding, and the cross-industry experiences between participants was an additional bonus that I had not anticipated. Personally, the real world applicability of the program is something I have taken granted for in most MIT programs. and I was not disappointed again - I am assured that I can apply frameworks and techniques that I have learnt the previous week, to my day to day work starting the following Monday.

  
  
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  The methodology really applies for both goods and services, however, it is important to mention that components like people, processes and presentation are important aspects of customer experience, maybe that requirements should need an additional time for discussion.

  
  
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  I learned a great deal. The time we spent in design system matrix will be very benificial.