Technology, Operations, and Value Chain Management

Systematic Innovation of Products, Processes, and Services

Dates: Nov 03-07, 2014

Certificate Track: Technology, Operations, and Value Chain Management

Location: Cambridge, Massachusetts

Tuition: $8,300 (excluding accommodations)

Program Days (for certificate credit): 5

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This five-day program blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, presenting methods that can be put into immediate practice for your own development projects.

The goal of this program is to help participants become systematic about innovation in order to create value for their businesses and their customers. To achieve this goal, participants discuss the complete product or service life cycle, from business strategy and technology roadmapping, to customer and market analysis, to implementation and pricing.

Design and development projects today face a complex landscape of interrelated challenges:

  • technological feasibility
  • customer desirability
  • business viability
  • environmental sustainability

The program will address how to lead innovation processes in today’s globally connected market and how to build a business process which creates lasting value.

Systematic Innovation in Products, Processes, and Services shares MIT Sloan professors’ world-renowned research on each of the focused subject areas, including:

  • Technology  strategy
  • Design thinking skills
  • Customer needs analysis
  • Systematic creativity methods
  • Market and pricing strategy
  • Design for environmental sustainability
  • Design of services
  • Capturing value from innovation
  • Development process design
  • Product and service leadership
  • R&D organization and teams
  • Managing complex technical projects
  • Staged vs. spiral development
  • The future of design process and culture

Participants will have an opportunity to discuss these frameworks and apply them to their own personal responsibilities and experiences.

Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.

The concepts and frameworks covered in this program will enable participants to understand:

  • Why the process of innovation can be systematic – structured, reliable, and repeatable
  • When it makes sense for entrepreneurial firms to compete directly with established firms
  • How to evaluate market opportunities and identify customer needs in a systematic way
  • What actions you must take to capture some of the value you create with new products and services
  • How to structure an effective concept development process
  • How design iterations, project milestones, and reviews can be used to manage  a staged or spiral process
  • How products and processes can be designed for environmental sustainability
  • How design of services differs from new product development 
  • What is the impact of Generation Y employees on the creative process

Systematic Innovation of Products, Processes, and Services is for people whose jobs are to create new products, new business processes, and new services, including, but not limited to:

  • VP of Product and Service Management
  • Business Development Manager
  • Director of Technology
  • Director of Process Engineering
  • Design Director
  • Development Manager
  • Director of Product and Service Marketing
  • Development Engineering Manager
  • Director of Product Engineering
  • Innovation Manager
  • Engineering Manager
  • Director of Industrial Design
  • Director of Product and Service Development
  • Director of Process Quality
  • VP of Product Planning

The program is suitable for individuals, for teams of two or three, or for a complete program or service development team.

Please note that faculty are subject to change and not all faculty teach in each session of the program.

  • Pierre Azoulay

    Sloan Distinguished Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management

    Pierre Azoulay joined the MIT Sloan School faculty in July 2006. In his research, he investigates how organizational design and social networks influence the productivity of R&D in the health care sector. Currently, he is studying the impact of superstar researchers on the research productivity of their colleagues in the academic life sciences... ... (more)
  • Steven Eppinger

    General Motors Leaders for Global Operations Professor of Management
    Professor of Management Science and Engineering Systems
    Co-Director, System Design and Management Program

    Steven D. Eppinger has created an interdisciplinary product development course at the MIT Sloan School of Management, in which graduate students from engineering, management, and industrial design programs collaborate to develop new products. He also teaches MIT Executive Education programs in the areas of product development and complex project management... ... (more)
  • Ray Reagans

    Alfred P. Sloan Professor of Management
    Professor of Organization Studies

    Ray Reagans studies the origin and influence of social capital on knowledge transfer, learning rates, and overall team performance. More specifically, he examines how demographic characteristics such as race, age, and gender affect the development of network relations and considers how particular network structures affect performance outcomes, including the transfer of knowledge among individuals and the productivity of research and development teams... ... (more)
  • Catherine Tucker

    Mark Hyman, Jr. Career Development Professor
    Associate Professor of Marketing

    Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing at MIT Sloan. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing and in the challenges this poses for regulations designed to promote innovation... ... (more)
DAY One SAMPLE
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMIntroduction to Innovation Processes
11:00 AM - 12:30 PMTechnology Strategy
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:00 PMDesign Thinking Skills and Systematic Innovation
DAY Two SAMPLE
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMCustomer Needs Analysis Methods
11:00 AM - 12:30 PMSystematic Creativity Methods
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:15 PMMarket Strategy
05:15 PM - 07:00 PMMIT Campus Tour
DAY Three SAMPLE
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMDesign for Environmental Sustainability
11:00 AM - 12:30 PMDesign of Services
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:00 PMCapturing Value from Innovation
DAY Four SAMPLE
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMDevelopment Process Strategy
11:00 AM - 12:30 PMProduct and Service Leadership
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:00 PMR&D Organization and Leadership
06:00 PM - 08:00 PMReception and Dinner
DAY Five SAMPLE
08:00 AM - 09:00 AMBreakfast
09:00 AM - 10:30 AMManaging Complex Technical Projects - DSM Methods
11:00 AM - 12:30 PMStaged vs. Spiral Development
12:30 PM - 01:30 PMLuncheon
01:30 PM - 02:30 PMTechnology and the Future of Design- Process and Culture
02:30 PM - 03:00 PMProgram Conclusion

Featured Content

Now available! Watch the recording of Steven Eppinger's webinar:
Systematic Innovation by Design
Learn how the essential elements of “design thinking” can be applied with great success to product and service innovation.
Watch Now >

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View the MIT Sloan Systematic Innovation of Products, Processes, and Services Interactive Brochure

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