Strategic Marketing for the Technical Executive

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This program helps participants leverage marketing concepts and research to better influence the outcomes of product development and project management. Participants learn how to evaluate market attractiveness; manage the tradeoff between risk and information in the product development process; think about the design and management of distribution channels; and understand complex pricing decisions.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Peter N: This program has helped me look at marketing from a different perspective from what I formally thought . The faculty is oustanding. I highly recommend this program to any one wishing to take his/her organization to the higher level. This program has given me a solid foundation in strategic marketing.

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  • Kelechi O: The marketing program was right and excellent for one without much marketing background like myself. After the course I understood marketing essential for my business. Specialised to make executives understnd the marketing for his business.

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  • Carlo R: Talking marketing-style to non marketing people is an art, it means being able to translate marketing concepts to non marketing people leveraging everyones experience, without loosing any audience in the process. It was amazing to understand how many ways of saying the same things can be used when approaching to different management positions in a company.

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  • Hod P: What a great program this was....outstanding and timing was great as we are in the middle of making some very important strategic decisions and will be able to apply much of what was discussed .

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  • WAYNE C: This course contains significant points and subject matter which will profit any executive at any level. I found the subject matter easily understood and adaptable to many diverse situations.

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  • MIT A: great program

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  • David S: The best educational experience one can attend. The quality of the instructors and the learning material is second to none.

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  • John S: Catherine Tucker Great energy, extremely engaged with class. Great timing (heavy lecture in AM, simulation in afternoon, good break timing) Summary documents in presentation, very good. Duncan Simester Fascinating material. Very connected and engaged with class. Material and professors far exceeded expectations. Thank you.

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  • Peerapong A: This course is very hand on and will be immediately utilizable when we go back to work. Professors are very good.

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  • Mike P: The strategic marketing class was excellent. The content was useful and relevant to help develop products for my company. The examples were easy to comprehend while going into depth into the marketing function. During the class the instructors had asked which order would make sense for future classes. The order we had was tactical/pricing first and strategy second. I think having strategy first may work better, but it is a close call. The reason being is that some of the concepts we went thru in the tactical session would bring out more meaningful insights. This was the first time I had taken a marketing course and it was very positive.

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4.7
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