Strategic Marketing for the Technical Executive

Dates:

This program helps participants leverage marketing concepts and research to better influence the outcomes of product development and project management. Participants learn how to evaluate market attractiveness; manage the tradeoff between risk and information in the product development process; think about the design and management of distribution channels; and understand complex pricing decisions.

  • Program Details
  • Takeaways
  • Participants
  • Faculty
  • Schedule
  • Resources
  • Reviews
  •   
All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • David K: Both were great teachers and offered excellent insight into strategic marketing. With practical applications utilized in class to test your understanding, I highly recommend this class.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Gabriel Adinolfi B: Outstanding for people migrating from a technical area to a marketing position. The teachers are excellent and the content is very focused in involve participants in situations and make they think about the aspects about how marketing could solve or drive that situation. You are driven to immerse on marketing understanding without learn specifically about marketing. That is the best way to learn!

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Andrew P: An excellent program that was very well constructed. I particularly liked the sections on dealing with difficult tactics and seeing this extended into an advanced course with some of the same sorts of activities and online feedback would be very useful. Not a good course to do with jet lag - a micro nap can make you feel that you have missed a whole raft of useful insights!

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Parag S: Duncan is a very good motivator and his command over the subject is impeccable. Course content is very relevant and provides practical insight into Strategic Marketing. There were many aha moments. I thouroughly enjoyed the learning experience.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Khalid M: Excellent course. Duncan's delivery was focused and his vast experience in the field, very useful.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • John W: Fantastic course. Can't recommend it enough.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Saleh A: The program was very useful for me. I learn how you understand the market and product pricing.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Ali A: Excellent program.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Roberto L: Magnificent opportunity to inside innovation, network and continue learning up-to-date innovation strategy ... Congratulations!

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Paul W: Please consider reducing the number of breaks as it is very disruptive in building the class dynamic. The simulation exercise should be given more time.

    • Overall:
    • Application:
    • Content:
    • Experience:

4.7
34
Reviews