Strategy and Innovation

Revitalizing Your Digital Business Model

Dates: Jul 15-16, 2014| Oct 16-17, 2014

Certificate Track: Strategy and Innovation

Location: Cambridge, Massachusetts

Tuition: $3,300 (excluding accommodations)

Program Days (for certificate credit): 2

Participant Ratings

Based on 24 reviews

| 4.6
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| 4.7

"Inspiring, insightful, refreshing. Good balance between theory and practice."
- Sergio Jaramillo, Director, Bancolombia S. A.


As the world continues to digitize and grow in complexity, virtually every enterprise will need to have a great digital business model, one that creates value by engaging customers digitally and by making employees work smarter.

The digital marketplace is redefining customer relationships, the way employees work, and how companies build and exploit internal and external capabilities.

This new program is designed to guide senior executives as they attempt to meet the complex challenges of competing in the digital marketplace. Based on extensive MIT research, it provides insights into how firms can achieve competitive advantage by providing unique digital content, an exceptional customer experience, and superior digitized platforms.

At MIT Sloan, we have created frameworks to help enterprises define and build powerful digital business models that will facilitate their ability to compete in the global digital economy. Revitalizing Your Digital Business Model will help senior managers address the following issues:

  • What is the source of competitive advantage for your digital business model?
  • How can you manage business complexity in the global digital economy?
  • How do you design your organization to ensure ongoing development and exploitation of internal and externally available business capabilities?
  • How can you ensure that every employee uses the growing availability of data to contribute to the enterprise’s business objectives?

Using lessons derived from the experiences of successful traditional and "born-on-the-web" companies in the digital economy, the program offers an expert faculty, a self-assessment exercise to help you benchmark the current strength of your own digital approach, frameworks of effective digital business models, and consulting group sessions to help you identify and work on next steps.

"Business success in the digital economy will rarely be a function of technology…Companies that succeed will likely distinguish themselves by working smarter."
                                                  Jeanne Ross, Director
                                                  MIT Center for Information Systems Research (CISR)

Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.


"Gain framework for analyzing, data points for benchmarking, tools for leadership, and ideas for new business." - Scott Ritchey, Director of IT, SPIE

At the conclusion of this program, executives will be better prepared to address the following issues:

  • What digital capabilities do you most need to focus on?
  • What data is most critical to your people's ability to work smarter?
  • How can you derive value from business complexity while keeping that complexity manageable?
  • What metrics can you use to track whether you are delivering customer satisfaction on a daily basis?
  • How will you gain competitive advantage in the digital economy?

"A great digital business model will often challenge the status quo of the enterprise."                                                        
Peter Weill, Chairman
                                                                            MIT Center for Information
                                                                              Systems Research (CISR)

Revitalizing Your Digital Business Strategy is designed for senior executives and managers at division or corporate levels, including:

  • CEOs
  • Presidents
  • VPs and EVPs
  • CIOs and IT Leaders
  • COOs
  • Corporate Planners, Strategists, and Strategic Planners
  • VPs of Operations
  • Senior Marketing Executives
  • Senior Business Development Executives
  • Senior Project Managers
  • Product Development Managers
  • Innovation Officers

Please note that faculty are subject to change and not all faculty teach in each session of the program.

  • Martin Mocker

    Research Scientist
    Center for Information Systems Research (CISR)

    Martin Mocker is a Research Scientist at the MIT Sloan Center for Information Systems Research (CISR). His research focuses on IT management and strategy, the role of IT in dealing with business complexity, building digitized platforms as well as the impact of consumerization of technology on organizations... ... (more)
  • Jeanne Ross

    Director and Principal Research Scientist
    Center for Information Systems Research (CISR)
    MIT Sloan School of Management

    Jeanne W. Ross directs and conducts academic research that targets the challenges of senior level executives at CISR's more than eighty global sponsor companies. She studies how firms develop competitive advantage through the implementation and reuse of digitized platforms. Her work has appeared in major practitioner and academic journals, including Sloan Management Review, Harvard Business Review, the Wall Street Journal, MISQ Executive, MIS Quarterly, the Journal of Management Information Systems, IBM Systems Journal, and CIO Magazine... ... (more)
  • Peter Weill

    Chairman, Center for Information Systems Research
    (CISR) & MIT Sloan Senior Research Scientist
    MIT Sloan School of Management

    Peter Weill's work centers on the role, value and governance of IT in enterprises. He joined the Sloan faculty in 2000 to become director of MIT Sloan’s Center for Information Systems Research (CISR). MIT CISR is funded by seventy-five corporate sponsors and patrons, and undertakes practical research on how firms generate business value from IT... ... (more)
  • Stephanie Woerner

    Research Scientist
    Center for Information Systems Research (CISR)

    Stephanie Woerner is a Research Scientist at the MIT Sloan Center for Information Systems Research. Her current research focuses on distributed collaboration in organizations and the use of emerging technologies, especially the use of Web 2.0 technologies, to enable and support that collaboration. She emphasizes work, communication, and temporal practices in this work, and uses ethnographic and interview methods... ... (more)
08:00 AM - 09:00 AMRegistration and Continental Breakfast
09:00 AM - 10:00 AMIntroduction and Overview
10:30 AM - 12:30 PMEngaging Customers Digitally
12:30 PM - 01:30 PMLuncheon
01:30 PM - 03:30 PMCapabilities for the Digital World
04:00 PM - 05:00 PMAssessing Your Digital Business Model
05:00 PM - 06:00 PMReception
08:30 AM - 10:00 AMAssessment Results Discussion
10:30 AM - 12:00 PMBusiness Complexity: Moving IT from Problem to Solution
12:00 PM - 01:00 PMLuncheon
01:00 PM - 02:30 PMWorking Smarter
02:30 PM - 03:00 PMConclusion and wrap-up

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