Revitalizing Your Digital Business Model


MIT Sloan has created frameworks to help enterprises define and build powerful business models that will enable organizations to compete in the global digital economy. This program illustrates the frameworks with examples from successful companies such as Amazon, Apple, LexisNexis, USAA, and Procter & Gamble and includes assessment exercises and consulting group sessions.

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Revitalizing Your Digital Business Model
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: $3,300 (excluding accommodations)
Program Days (for certificate credit): 2

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As the world continues to digitize and grow in complexity, virtually every enterprise will need to have a great digital business model, one that creates value by engaging customers digitally and by making employees work smarter.

The digital marketplace is redefining customer relationships, the way employees work, and how companies build and exploit internal and external capabilities.

This new program is designed to guide senior executives as they attempt to meet the complex challenges of competing in the digital marketplace. Based on extensive MIT research, it provides insights into how firms can achieve competitive advantage by providing unique digital content, an exceptional customer experience, and superior digitized platforms.

At MIT Sloan, we have created frameworks to help enterprises define and build powerful digital business models that will facilitate their ability to compete in the global digital economy. Revitalizing Your Digital Business Model will help senior managers address the following issues:

  • What is the source of competitive advantage for your digital business model?
  • How can you manage business complexity in the global digital economy?
  • How do you design your organization to ensure ongoing development and exploitation of internal and externally available business capabilities?
  • How can you ensure that every employee uses the growing availability of data to contribute to the enterprise's business objectives?

Using lessons derived from the experiences of successful traditional and "born-on-the-web" companies in the digital economy, the program offers an expert faculty, a self-assessment exercise to help you benchmark the current strength of your own digital approach, frameworks of effective digital business models, and consulting group sessions to help you identify and work on next steps.

"Business success in the digital economy will rarely be a function of technology. Companies that succeed will likely distinguish themselves by working smarter."
—Jeanne Ross, Director, MIT Center for Information Systems Research (CISR)

"Inspiring, insightful, refreshing. Good balance between theory and practice."
—Sergio Jaramillo, Director, Bancolombia S. A.


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