Please Note: This will be the last session of the program offered. Be sure to secure your spot. Apply today!
This program is based on MIT's powerful strategic framework, the Delta Model, which offers senior managers a fresh and pragmatic approach to critical business thinking. At its core is an understanding that traditional competitive approaches that rely on product differentiation do not produce optimal results, nor do they take advantage of new sources of profitability that the connectivity of a networked economy offers. To survive and prosper today, companies must shift focus from products to customers and create a business plan based on:
- Innovative restructuring of customer relationships
- Segmenting customers more creatively
- Delivering a value proposition that places the customer at the center of the company's overall strategy
Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.
Participants in this program will learn how to use the Delta Model to identify new sources of profitability; develop new strategic approaches that fit their firm; establish new directions for the organization; and implement a revised strategic agenda. Participants will also gain pragmatic insights on how to:
- Begin to change from a product-driven orientation to a customer-driven orientation
- Choose among three distinct strategic options to develop a strong vision
- Creatively segment a customer base
- Recognize and harness new ways to compete in the current economy
This program is designed for senior general and technical executives who are responsible for creating strategies for succeeding in rapidly-changing markets, including:
- CEOs
- Presidents
- COOs
- EVPs
- Heads of R&D, Engineering, Manufacturing, and IS
- Chief Technologists
- Corporate Planners and Corporate Strategists
- VPs of Marketing and New Venture Development
- Senior Managers with strategic planning responsibility
| DAY One SAMPLE | |
| 07:45 AM - 08:30 AM | Registration and Continental Breakfast |
| 08:30 AM - 12:30 PM | The Delta Model: Discovering New Sources of Growth and Profitability in a Networked Economy; Exercise: Positioning Well-Known Companies in the Triangle; Customer Segmentation and Customer Value Proposition: The Critical First Task of Strategy |
| 12:30 PM - 01:30 PM | Luncheon |
| 01:30 PM - 05:30 PM | Customer Segmentation and Customer Value Proposition: The Critical First Task of Strategy (continued); Exercise: Customer Segmentation and Customer Value Proposition; The Firm as a Bundle of Competencies |
| 05:30 PM - 06:30 PM | Reception |
| DAY Two SAMPLE | |
| 07:45 AM - 08:30 AM | Continental Breakfast |
| 08:30 AM - 12:30 PM | Putting It All Together; Exercise: Eight Strategic Modes as Representation of a Firm’s Capabilities |
| 12:30 PM - 01:30 PM | Luncheon |
| 01:30 PM - 04:00 PM | Application of the Delta Model to Small- and Medium-Sized Enterprises and Not-for-Profit Organizations; Balanced Scorecard and Budget; Wrap-Up |
