Reinventing Your Business Strategy

Dates: There are no upcoming dates scheduled for this program

Please Note: This will be the last session of the program offered. Be sure to secure your spot. Apply today! This program is based on MIT's powerful strategic framework, the Delta Model, which offers senior managers a fresh and pragmatic approach to critical business thinking. At its core is an understanding that traditional competitive approaches that rely on product differentiation do not produce optimal results, nor do they...

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Reinventing Your Business Strategy
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: 2900.00
Program Days (for certificate credit): 2

Please Note: This will be the last session of the program offered. Be sure to secure your spot. Apply today!

This program is based on MIT's powerful strategic framework, the Delta Model, which offers senior managers a fresh and pragmatic approach to critical business thinking. At its core is an understanding that traditional competitive approaches that rely on product differentiation do not produce optimal results, nor do they take advantage of new sources of profitability that the connectivity of a networked economy offers. To survive and prosper today, companies must shift focus from products to customers and create a business plan based on:

  • Innovative restructuring of customer relationships
  • Segmenting customers more creatively
  • Delivering a value proposition that places the customer at the center of the company's overall strategy
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