Technology, Operations, and Value Chain Management
Product Design, Development, and Management
Dates:
Certificate Track: Technology, Operations, and Value Chain Management
Location: MIT Campus, Cambridge, Massachusetts
Tuition: $7,950 (excluding accommodations)
Program Days (for certificate credit): 5
The June 2012 session of Product Design, Development, and Management is being rescheduled for Fall 2012; specific dates have not yet been determined.
Today more than ever, competition is about a better product—better features, better functions, and ultimately, better customer value. Successful businesses in many industries derive a significant portion of their revenues from new products, because it is what their customers want. This program will examine product development as a process, with steps and elements that can be improved and made more efficient, and present opportunities for innovation, thus resulting in a better product design. The primary focus of this program is to help participants see how to build innovative thinking into the development process from customer needs assessment, to prototypes, to implementation.
Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.
This program will enable participants to start seeing the process of creating new products through the lens of innovation—where and how innovation activities can become part of the process. Participants will learn to:
- Create a better process of product development that is repeatable, reliable, and more robust
- Recognize customer needs for new products
- Design products that have minimal impact on the environment
Specifically, participants will learn world-class best practices for:
- Structuring product families, architectures, and portfolios
- Understanding customer needs, and translating those needs into winning product concepts that have realistic technical specifications
- Mapping and implementing the product development process
- Designing products that function properly, even under a wide range of operating conditions
- Implementing concurrent engineering
- Organizing teams and the product development process
- Managing uncertainty during the product development process
- Facilitating communication and collaboration within product development teams
- Accessing and integrating an organization's internal capabilities
This program will be equally beneficial for managers experienced with developing new products as well as for those new to the process, especially for managers in manufacturing and other technology-intensive industries, as well as marketing managers involved in product development.
Titles of past participants have included:
- VP of Product Management
- Business Development Manager
- Director of Technology
- Design Director
- Research and Development Manager
- Design Engineer
- Director of Product Marketing
- Development Engineering Manager
- VP of Product Engineering
- Director of Engineering
- Innovation Manager
- Engineering Manager
- Director of Industrial Design
- Manufacturing Manager
- Director of Product Development
- Director of Product Quality and Program Management
- Head of Engineering
- Manager of Market Development
- Principal Systems Engineer
- Technology Architect Manager
- VP of Product Planning
Please note that faculty are subject to change and not all faculty teach in each session of the program.
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Pierre Azoulay
Sloan Distinguished Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management
Pierre Azoulay joined the MIT Sloan School faculty in July 2006. In his research, he investigates how organizational design and social networks influence the productivity of R&D in the health care sector. Currently, he is studying the impact of superstar researchers on the research productivity of their colleagues in the academic life sciences... ... (more) -
Steven Eppinger
General Motors Leaders for Global Operations Professor of Management
Professor of Management Science and Engineering Systems
Co-Director, System Design and Management ProgramSteven D. Eppinger has created an interdisciplinary product development course at the MIT Sloan School of Management, in which graduate students from engineering, management, and industrial design programs collaborate to develop new products. He also teaches MIT Executive Education programs in the areas of product development and complex project management... ... (more) -
Matthew Kressy
Principal, Designturn Inc.
Adjunct Faculty, Rhode Island School of Design
Senior Lecturer, MIT Engineering Systems DivisionMatthew S. Kressy specializes in complete product solutions, such as volume production in Asia, through early integration of all related product development disciplines, including manufacturing.Prior to establishing Designturn, Kressy co-founded and managed industrial design and marketing communications for SNI Innovation Inc...
... (more) -
Ray Reagans
Alfred P. Sloan Professor of Management
Associate Professor of Organization StudiesRay Reagans studies the origin and influence of social capital on knowledge transfer, learning rates, and overall team performance. More specifically, he examines how demographic characteristics such as race, age, and gender affect the development of network relations and considers how particular network structures affect performance outcomes, including the transfer of knowledge among individuals and the productivity of research and development teams... ... (more)
| DAY One SAMPLE | |
| 08:00 AM - 09:00 AM | Breakfast |
| 09:00 AM - 10:30 AM | Introduction to Product Development Processes |
| 10:30 AM - 11:00 AM | Break |
| 11:00 AM - 12:30 PM | Capturing Value from Innovation |
| 12:30 PM - 01:30 PM | Luncheon |
| 01:30 PM - 04:30 PM | Design Thinking Skills and Systematic Innovation |
| 04:30 PM - 05:00 PM | PD Exercise: Opportunities |
| DAY Two SAMPLE | |
| 08:00 AM - 09:00 AM | Breakfast |
| 09:00 AM - 10:30 AM | Customer Needs Analysis Methods |
| 10:30 AM - 11:00 AM | Break |
| 11:00 AM - 12:30 PM | Design for Environment |
| 12:30 PM - 01:30 PM | Luncheon |
| 01:30 PM - 05:15 PM | PD Exercise: Customer Engagement |
| 05:30 PM - 07:00 PM | MIT Campus Tour |
| DAY Three SAMPLE | |
| 08:00 AM - 09:00 AM | Breakfast |
| 09:00 AM - 01:00 PM | Managing Complex PD Projects - DSM Methods |
| 01:00 PM - 02:00 PM | Luncheon |
| 02:00 PM - 02:30 PM | PD Exercise: Opportunities |
| 02:30 PM - 06:00 PM | PD Exercise: Concept Generation |
| DAY Four SAMPLE | |
| 08:00 AM - 09:00 AM | Breakfast |
| 09:00 AM - 12:45 PM | PD Organization and Leadership |
| 12:45 PM - 01:30 PM | Luncheon |
| 01:30 PM - 03:00 PM | PD Process Design - Staged to Spiral |
| 03:00 PM - 03:30 PM | Break |
| 03:30 PM - 05:00 PM | PD Exercise: Concept Selection |
| 06:00 PM - 08:30 PM | Reception and Dinner |
| DAY Five SAMPLE | |
| 08:00 AM - 09:00 AM | Breakfast |
| 09:00 AM - 10:45 AM | Project Management - Critical Chain Method |
| 10:45 AM - 11:15 AM | Break |
| 11:15 AM - 12:45 PM | Commercialization Strategy |
| 12:45 PM - 01:30 PM | Luncheon |
| 01:30 PM - 02:30 PM | Future of PD Process and Culture |
| 02:30 PM - 03:00 PM | Program Conclusion |


