Platform Revolution: Making Networked Markets Work for You (online)

Dates: There are no upcoming dates scheduled for this program

NEW ONLINE PROGRAM in collaboration with the MIT Initiative on the Digital Economy (IDE)

The two-sided networked market is one of the most important economic and social developments of our time. What companies and industries are most affected by these platform approaches? Why is the change to network markets happening now? And, what can your company do to adapt and thrive? This digital, four-week program is designed for managers, executives, investors, and entrepreneurs interested in creating, managing, or understanding business platforms.

The program begins on May 1. Since this program is asynchronous, meaning participants will go through the modules at each individual’s own pace, registration will remain open until May 15. Modules will be released on May 1, 8, 15 and 22 will be available to participants until June 30. Please use the Special Application Form on the right side of this page to apply.

Note: This course is not eligible for certificate credit.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Zishan M: Great introduction to platforms business in the digital age. Give the tools, framework with ample examples from wellknown firms' apps and services (Uber, Nike, Paypal,...) that make the course vivid.

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  • Fotis F: Great course containing detailed information on platform strategy and commercialisation. Exactly the kind of program i was looking for.

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  • Silke S: Inspiring content, interesting format, great overall output! Thanks Geoffrey Parker for sharing your insights!

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  • Karl-Heinz R: This course is a must for every manager. I strongly recommend it. I got a lot of valuable insights and ideas for my daily work, which helps me to make my company even more competitive.

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  • Joshua N: Amazing non-obvious insights! This course opened my mind to incredibly useful and specific strategies to help my company gain traction on each side and dimension of our market. Before the course, I really only saw a one-way path to creating value on the consumer side, but now I can see that we can create value and monetize multiple points in the value chain by helping all the stakeholders involved with our business interact in some non-obvious ways and thus create more value for everyone involved. Brilliant course.

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  • Thomas P: The class was very energizing. I learned a great deal. The book and on-line materials were excellent.

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  • Karl B: I really enjoyed both reading the book and participating in the webinars, as they allowed me to see some recent projects and challenges that I've experienced first hand in a new light. Thanks Geoff and MIT for a great course.

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  • Mayank S: Great piece of research and translating that research with case studies to understand platform business models. A must for all leadership teams in companies to understand possibilities and threats to their current strategies.

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  • Mauricio F: Good introduction to network platforms

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  • Miroslav H: It content of the programme was a good one - thanks a lot for putting all of this together. I did miss more engagement and discussions, including faculty engagement. I understand that the course was put together in this way, but it would be good to have more of experience that e.g. HBX courses are offering.

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Please note this program uses a special application form. Click the link above to apply.

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Reviews

Participant Testimonial

"This course is a must for every manager. I strongly recommend it. I got a lot of valuable insights and ideas for my daily work, which helps me to make my company even more competitive."
~ Karl-Heinz Recke

The MIT Initiative on the Digital Economy (IDE) explores how people and businesses will work, interact, and prosper in an era of profound digital transformation. We are increasing knowledge and expanding the dialogue on the digital economy through executive education.


The Platform Revolution program was developed by MIT IDE Research Scientist Geoffrey G. Parker, who co-authored the recent book Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You with Boston University Professor Marshall Van Alstyne and Sangeet Paul Choudary. Geoffrey will deliver this online course, and provide individuals and organizations with the insights, frameworks, and knowledge to build their individual platform capability, or to thrive within another organization’s platform ecosystem.


For more information, please visit the IDE website.

Participant Testimonial

"Great course containing detailed information on platform strategy and commercialisation. Exactly the kind of program I was looking for."
~ Fotis Filippopoulos

Here's How Nike Became a Platform Business

It followed Apple’s lead.

Platform businesses are disrupting the traditional business landscape in a number of ways—not only by displacing some of the world’s biggest firms, but also by transforming familiar business processes like value creation and consumer behavior and altering the structure of major industries...


Read more from Geoffrey Parker, et al, at Fortune.com.