Platform Revolution: Making Networked Markets Work for You (online)

Dates:

NEW ONLINE PROGRAM in collaboration with the MIT Initiative on the Digital Economy (IDE)

The two-sided networked market is one of the most important economic and social developments of our time. What companies and industries are most affected by these platform approaches? Why is the change to network markets happening now? And, what can your company do to adapt and thrive? This digital, four-week program is designed for managers, executives, investors, and entrepreneurs interested in creating, managing, or understanding business platforms.

The program begins on November 7, but registration will remain open until November 21, 2016. Modules will be released on November 7, 14, 21, and 28 and will be available to participants until December 31, 2016. Please use the Special Application Form on the right side of this page to apply.

Note: This course is not eligible for certificate credit.

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Platform Revolution: Making Networked Markets Work for You (online)
Certificate Track: Strategy and Innovation
Location: Online
Tuition: $999
Program Days (for ACE Credit) N/A

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The ranks of today’s most valuable companies are increasingly populated with those that successfully build and control platforms—the digitized, open, and participative business models creating commercially connected ecosystems of producers and consumers. The networks and markets forming around and orchestrated by companies like Google, Airbnb, Uber, and other virtual exchange enterprises are altering the structure of major industries and transforming familiar business processes, such as value creation and consumer behavior.


The ability to leverage platforms is no longer restricted to Internet upstarts. If your firm can use either information or community to add value to what it sells, then there is potential to create a viable platform for your business—or even a platform revolution in your industry. Those who understand the new business model can begin building tomorrow’s platforms in a way that leverages existing assets to create new forms of growth and value.


Platform Revolution: Making Networked Markets Work for You (online) is a new, four-week program that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform. Combining rigorous theory with real-world experience, this program is presented as a digital toolkit of weekly live webinars, recorded video lessons, presentations, and exercises released weekly that you can access however and wherever works best for you. Topics include platform startup, converting existing businesses, openness, network effects, innovation, cannibalization, pricing, governance, and competition.


This innovative program is taught by Geoffrey Parker, Research Fellow at MIT Sloan and the Initiative on the Digital Economy (IDE) at MIT.


Each week of the program will approach the platform revolution from a unique angle. Program modules and webinars will emphasize practical approaches and draw from social media, healthcare, entrepreneurship, enterprise software, mobile services, and consumer products to provide foundations and definitions. This course will also demonstrate established economic principles from the literature on industrial organization, two-sided network effects, information asymmetry, pricing, and game theory.

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Participant Testimonial

"This course is a must for every manager. I strongly recommend it. I got a lot of valuable insights and ideas for my daily work, which helps me to make my company even more competitive."
~ Karl-Heinz Recke

The MIT Initiative on the Digital Economy (IDE) explores how people and businesses will work, interact, and prosper in an era of profound digital transformation. We are increasing knowledge and expanding the dialogue on the digital economy through executive education.


The Platform Revolution program was developed by MIT IDE Research Scientist Geoffrey G. Parker, who co-authored the recent book Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You with Boston University Professor Marshall Van Alstyne and Sangeet Paul Choudary. Geoffrey delivers this eight-hour online course, which will provide individuals and organizations with the insights, frameworks, and knowledge to build their individual platform capability—or to thrive within another organization’s platform ecosystem.


For more information, please visit the IDE website.

Participant Testimonial

"Great course containing detailed information on platform strategy and commercialisation. Exactly the kind of program I was looking for."
~ Fotis Filippopoulos

Here's How Nike Became a Platform Business

It followed Apple’s lead.

Platform businesses are disrupting the traditional business landscape in a number of ways—not only by displacing some of the world’s biggest firms, but also by transforming familiar business processes like value creation and consumer behavior and altering the structure of major industries...


Read more from Geoffrey Parker, et al, at Fortune.com.