Managing Product Platforms: Delivering Variety and Realizing Synergies

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This course introduces participants to the concept of “commonality" or product platforms—the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family. Successful product platform management software allows companies to develop better products more easily, improve product family planning and lifecycle management, and increase corporate profitability.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Abdul R: Bruce was a superb teacher, who provided many case studies and his own experiences to guide us through the learning process. He was attentive and engaged with the class.

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  • Federico I: Very good interaction and cutting edge contents

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  • Muhammad K: Professor Cameron delivers the course with perfection, adjusting the pace with the class as there is a lot to cover. The course concepts really delves into the correlation of achieving value creation strategies using optimal product platforming approaches. The course has just the right blend of real life case studies and real world theoretical content. I would recommend this course to all leaders thinking about product, ROI and service rejuvenation, regardless of where they are in their organizational life cycles. Thank you for the experience Professor and team.

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  • Richard A: The study of the business cases brings to light very good points that one must consider when managing product platforms. Dr. Cameron is extremely clear. His experience informs the discussion and brings it to life.

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  • Carlos Silva Ponce De L: Professor Cameron extensive practical experience and outstanding teaching skills make for a highly engaging course.

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  • Alexander Anim-Mensah P: One of the best course. Very practical.

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  • Tigh H: Platforming can be a valuable strategy when developing any type of product, however, may not always be applicable. This course was incredibly clear and crisp when differentiating between products and platforms strategy and when to apply. On a personal level, it was invigorating and challenged current knowledge and knowledge learned through the class. I cannot recommend this class enough for those involved in the development and/or management of product or platform strategy.

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  • Dr. Khalid A: Thanks a lot, great program.

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  • Vijay Sarathi A: Managing Product or Industry Platforms is a strategy you can deploy into your company and understand the concept of synergy in manufacturing or solutions with products or services you provide that can delivery value.

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  • Albert T:

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Product Platforms: A Source of Competitive Advantage

The recording of Bruce Cameron's webinar is now available. Learn how you can better understand product platforming to deliver ROI for your organization.

How Platforms Evolve

Michael Cusumano discusses how platforms evolve in this video.