Leadership by Design: Innovation Process and Culture

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NEW PROGRAM
Highly successful companies, such as Tesla, Apple and Procter & Gamble innovate continuously, enabled by design practice, design culture, and design leadership. These firms connect with customer needs and emotions to create compelling products and services through collaborative team design and development processes. This program will introduce participants to effective design leadership and demonstrate how it positively affects every facet of a product or service by encouraging and guiding innovation, empathy, execution, and delivery.

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Leadership by Design: Innovation Process and Culture
Certificate Track: Strategy and Innovation
Location: Cambridge, MA
Tuition: $3,900 (excluding accommodations)
Program Days (for ACE Credit) 2

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Leadership by Design will help both individuals and teams understand and practice human-centered design. Participants in this program will learn both strategic and hands-on techniques for structured exploration through prototyping. They will also learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning, all resulting in successful innovation. It is intended to introduce the concepts of human-centered design to individuals and teams who are not already familiar with these design-based concepts and their application.


Drawing on the resources of MIT’s Integrated Design & Management curriculum and its new Integrated Design Lab (ID Lab), this program combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world-renowned. This program is led by Matthew S. Kressy, creator and Director of Integrated Design & Management (IDM).


Course content includes:


  • Discussions on expression and culture
  • Field exercises in observation, exploration, and user empathy
  • Lectures on concept generation
  • Studio exercises in persona development and storytelling
  • Lectures and case studies pertaining to design leadership
  • Hands-on sketch modeling and rendering exercises
  • Functional prototyping workshops
  • Opportunities to build, test, and iterate prototypes in teams
  • Concluding discussions on process and leadership

The tools presented in the program can be applied to any range of human-centered innovation problems and opportunities including products, services and social/societal challenges.


By applying a design-centered approach to leadership, you’ll be able to conceive of radically innovative solutions to multifaceted problems, create a vision that gets buy-in from senior management and colleagues, avoid hazards, and create solutions that people love both emotionally and intellectually.

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