Strategy and Innovation
Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain
Dates: Sep 08-13, 2013| Mar 23-28, 2014| Sep 07-12, 2014
Certificate Track: Strategy and Innovation
Participant Ratings

How do the most successful innovators generate more than their fair share of smart ideas? How do they unleash the creative talent of their people? How do they move ideas through their organizations and supply chains that are not only creative but fast to market? The answers to these key questions form the core of this program for business leaders and entrepreneurs who are determined to position their companies for future growth.
Offered jointly with IMD, this program will combine marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance. It will demonstrate how to build organizational relationships that facilitate knowledge transfer, both within the firm and across the value chain. Using a dynamic and integrative value-chain framework created at MIT, participants will gain the capability to position their organizations for future growth.
Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.
Participants will leave this program armed with the knowledge of how to influence corporate culture, alter the way their organization responds to the challenge of innovation, and strengthen relationships with partners along the value chain.
This intensive learning experience will deliver long-term value, helping business leaders to:
- Meet technology challenges, from R&D to manufacturing, project management to engineering
- Link technology decisions with business strategy
- Integrate product development, process developments, and value-chain strategy
- Develop organization and supply-chain strategies to position the company for future growth
- Leverage learning and innovation collaboration with customers, lead users, and suppliers, maximizing the value of research
- Understand how technologies and markets evolve and how they are linked
- Outperform the competition by generating breakthrough ideas
- Cope with shorter product life cycles, while delivering greater customer satisfaction
- Optimize sourcing and “make-buy” decisions
- Integrate supply-chain design with concurrent engineering
- Engage talent within the organization and across the value chain
This program is designed for senior executives and entrepreneurs who have significant input into the technology and innovation strategy of their organizations. Participants should play a key role within their organizations that gives them the ability and perspective to look up and down the value chain to appraise strategic technology options wherever they arise.
Business leaders who will take away the greatest value from this program:
- CTOs
- R&D directors
- Other senior executives, and entrepreneurs who are responsible for technology, R&D, and supply-chain strategy, especially where coordinated technology development issues are essential
- CEOs
- COOs
- CIOs
- Senior executives in charge of innovation or new business development
- Teams charged with planning and implementing innovation or value chain strategy
| DAY One SAMPLE | |
| 04:30 PM - 05:00 PM | Registration |
| 05:00 PM - 07:00 PM | Innovation Dynamics: Making the Jump |
| 07:00 PM - 07:30 PM | Reception/Poster Gallery |
| 07:30 PM - 09:00 PM | Dinner |
| DAY Two SAMPLE | |
| 07:30 AM - 08:30 AM | Breakfast |
| 08:30 AM - 09:30 AM | Learning Synthesis |
| 09:30 AM - 12:00 PM | DSI Framework: Clockspeed and Strategic Value Chain Design |
| 12:00 PM - 01:00 PM | Luncheon |
| 01:00 PM - 04:00 PM | Innovation with Lead Users |
| 04:30 PM - 06:00 PM | Creating Innovative Cultures |
| DAY Three SAMPLE | |
| 07:30 AM - 08:30 AM | Breakfast |
| 08:30 AM - 09:30 AM | Learning Synthesis |
| 09:30 AM - 12:30 PM | Innovation Models and Value Chain Capture: iPhone vs. The World |
| 12:30 PM - 01:30 PM | Luncheon |
| 01:30 PM - 04:30 PM | The Consumer Decision Process and the Marketing Funnel |
| 04:30 PM - 06:00 PM | Prototyping Session |
| 07:00 PM - 10:00 PM | Red Sox Game |
| DAY Four SAMPLE | |
| 07:30 AM - 08:30 AM | Breakfast |
| 08:30 AM - 09:30 AM | Learning Synthesis |
| 09:30 AM - 12:30 PM | Value Evaluation and The Value Extraction Architecture |
| 12:30 PM - 01:30 PM | Luncheon |
| 01:30 PM - 05:30 PM | Leading Innovation |
| 05:30 PM - 07:00 PM | Prototyping Session |
| 06:00 PM - 07:00 PM | IDEO Videoconference |
| 07:15 PM - 08:15 PM | Dinner |
| DAY Five SAMPLE | |
| 07:30 AM - 08:30 AM | Breakfast |
| 08:30 AM - 09:30 AM | Learning Synthesis |
| 09:30 AM - 12:30 PM | Becoming a Fast-Clockspeed Innovator |
| 12:30 PM - 01:30 PM | Luncheon |
| 01:30 PM - 05:30 PM | Building Innovation Partnerships |
| 05:30 PM - 07:00 PM | Prototyping Session |
| 07:00 PM - 09:00 PM | Dinner |
| DAY Six SAMPLE | |
| 07:30 AM - 08:30 AM | Breakfast |
| 08:30 AM - 09:30 AM | Learning Synthesis |
| 09:30 AM - 12:00 PM | Lessons from Great Project Teams: West Side Story |
| 12:00 PM - 01:00 PM | Participant Conclusions and Closing |
| 01:00 PM - 02:00 PM | Optional Luncheon |
Articles:
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Title: User Generated Brands and their Contribution to the Diffusion of User Innovations
Description: Research Paper by Eric von Hippel and others:
Documents:
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Title: The User Innovation Revolution - Sloan Management Review
Description: According+to+innovation+expert+Eric+von+Hippel%2C+users+are+often+the+first+source+of+new+products+-+and+that+has+important+implications+for+businesses.
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Title: Need to create big change within your company? Get a virtuoso team!
Description: IMD professors Andy Boynton and Bill Fischer have focused their research on virtuoso teams. Here, we catch up with Professor Bill Fischer, to find out why he believes that assembling the best talent in one elite team can lead to big change, and how he uses this example in IMD programs.
Links:
- http://mitworld.mit.edu/video/262/
- http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1411719
- http://www.imd.org/research/challenges/TC070-10.cfm
- http://www.imd.org/research/challenges/TC041-09.cfm
- http://www.forbes.com/2010/12/15/co-creation-corporate-innovation-leadership-managing-change.html?boxes=leadershipchannellatest
- http://www.ft.com/cms/s/2/7cc73374-7021-11e0-bea7-00144feabdc0.html#axzz1Kv832jn9
- http://www.businessspectator.com.au/bs.nsf/Article/The-hunt-for-new-ideas-pd20110519-GYV8T?opendocument
- http://blogs.forbes.com/billfischer/2011/06/28/the-birth-of-a-really-bad-idea-peter-thiel-knowing-less-as-a-life-strategy/
- http://blogs.forbes.com/billfischer/2011/07/26/chinas-long-march-to-innovation-success/
- http://www.innovationmanagement.se/2011/08/01/educating-innovators/
- http://blogs.forbes.com/billfischer/2011/08/01/debt-ceiling-roulette-leadership-lessons/
- http://www.forbes.com/sites/billfischer/2011/08/22/unleashing-the-energies-of-the-digital-cowboy-generation/
- http://www.forbes.com/sites/billfischer/2011/08/29/what-would-it-take-to-be-the-apple-of-your-industry/
- http://www.forbes.com/sites/stevedenning/2011/08/30/understanding-the-engine-of-innovation-the-idea-hunter/
- http://www.forbes.com/sites/billfischer/2011/09/14/replacing-the-boss-at-apple-yahoo-a-tale-of-two-tims/
- http://sloanreview.mit.edu/the-magazine/2011-fall/53105/the-age-of-the-consumer-innovator/
- http://www.forbes.com/sites/billfischer/2011/10/17/innovation-whats-new/
- http://www.forbes.com/sites/andyboynton/2011/10/18/are-you-an-i-or-a-t/
- http://www.imd.org/research/challenges/TC053-11.cfm/?MRK_CMPG_SOURCE=webletter-oct-11&utm_source=DM&utm_medium=em&utm_campaign=webletter-oct-11
- http://us.vocuspr.com/ViewAttachment.aspx?EID=WQBSMBsuWR4JsXxpzKBsEQaT70LaNpxXdzgTK0IcqGg%3D
- http://www.forbes.com/sites/billfischer/2012/01/09/dont-relax-constraints-embrace-them/
- http://www.bloomberg.com/news/2011-12-14/aristotle-s-ideal-killed-by-web-part-3-commentary-by-winifred-gallagher.html
- http://www.youtube.com/watch?v=jnN_kkUvaeU&feature=related
- http://www.forbes.com/sites/carolkinseygoman/2012/02/21/what-innovation-stop-trying-so-hard/
- http://www.forbes.com/sites/billfischer/2012/01/25/want-innovation-hire-for-skills-not-attitude/
- http://www.npr.org/blogs/money/2012/04/23/151204136/america-s-12-million-amateur-innovators
- http://www.forbes.com/sites/billfischer/2012/05/17/the-virtues-of-having-strange-people-close-by/?utm_source=dlvr.it&utm_medium=twitter
- http://www.wgbhnews.org/post/necessity-really-does-mother-invention
- http://www.forbes.com/sites/billfischer/2012/11/02/the-folly-of-trying-to-spend-your-way-to-innovativeness/
- http://www.businessinsider.com/the-idea-hunters-by-boynton-and-fischer-2012-12?op=1
- http://blogs.hbr.org/cs/2012/12/to_stay_ahead_of_disruptions_curve.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date&utm_source=newsletter_daily_alert&utm_medium=email&utm_campaign=alert_date
- http://www.forbes.com/sites/billfischer/2013/04/09/the-reinvention-epidemic/
The Driving Strategic Innovation program is excellent. The frameworks and tools which were presented and applied throughout the week are highly relevant to my industry. They provide me with a different perspective and broaden my horizon in solving both strategic as well as day-to-day business questions. Additionally, it was great to be able to take a course at a different business school while still earning credits towards the ACE certification.
The best class. Outstanding.
Overall the course was an outstanding experience. While many of the examples do not directly apply to my business all of the principles will be helpful. The instructors were knowledgeable and helpful. The learning atmosphere and class execution were excellent. Strengths: Discussion of successful teams. Star business model discussion. IDEO innovation team lessons. S curve analysis. Daily student prepared exercises. Interaction with leaders from a wide variety of international businesses. Red Sox game was a great experience with the international audience. Specific suggestions: Some of the readings could be more up to date since the businesses have changed since the articles were written. When discussing case studies, I suggest pushing the students to recommend more detailed solutions. Many times after a brief discussion we moved on without much assessment of solutions or fully understanding the actual solution that was applied. Again, overall I enjoyed the class and have taken away many good ideas that I can apply in my work.
Excellent program that gives a broad view, deep insight to this topic with excellent hands-on examples. Thanks to the outstanding teachers and amazing group of engaged participants innovation was driven directly in the class room. A program that most likely will let you return profoundly changed.
This program provides the challenges, answers, professional tools and values needed to drive breakthrough innovations in technology and operations management, and it delivers on a world-class level.