Strategy and Innovation

Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain

Dates: Sep 07-12, 2014| Mar 22-27, 2015| Sep 13-18, 2015

Certificate Track: Strategy and Innovation

Location: September 2014: MIT, Cambridge, Massachusetts
Spring 2015: IMD, Lausanne, Switzerland

Tuition: September 2014: $11,500 (excluding accommodations)
March 2015: TBD

Program Days (for certificate credit): 5

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How do the most successful innovators generate more than their fair share of smart ideas? How do they unleash the creative talent of their people? How do they move ideas through their organizations and supply chains that are not only creative but fast to market? The answers to these key questions form the core of this program for business leaders and entrepreneurs who are determined to position their companies for future growth.

Offered jointly with IMD, this program will combine marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance. It will demonstrate how to build organizational relationships that facilitate knowledge transfer, both within the firm and across the value chain. Using a dynamic and integrative value-chain framework created at MIT, participants will gain the capability to position their organizations for future growth.

Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.

Participants will leave this program armed with the knowledge of how to influence corporate culture, alter the way their organization responds to the challenge of innovation, and strengthen relationships with partners along the value chain.

This intensive learning experience will deliver long-term value, helping business leaders to:

  • Meet technology challenges, from R&D to manufacturing, project management to engineering
  • Link technology decisions with business strategy
  • Integrate product development, process developments, and value-chain strategy
  • Develop organization and supply-chain strategies to position the company for future growth
  • Leverage learning and innovation collaboration with customers, lead users, and suppliers, maximizing the value of research
  • Understand how technologies and markets evolve and how they are linked
  • Outperform the competition by generating breakthrough ideas
  • Cope with shorter product life cycles, while delivering greater customer satisfaction
  • Optimize sourcing and “make-buy” decisions
  • Integrate supply-chain design with concurrent engineering
  • Engage talent within the organization and across the value chain

This program is designed for senior executives and entrepreneurs who have significant input into the technology and innovation strategy of their organizations. Participants should play a key role within their organizations that gives them the ability and perspective to look up and down the value chain to appraise strategic technology options wherever they arise.

Business leaders who will take away the greatest value from this program:

  • CTOs
  • R&D directors
  • Other senior executives, and entrepreneurs who are responsible for technology, R&D, and supply-chain strategy, especially where coordinated technology development issues are essential
  • CEOs
  • COOs
  • CIOs
  • Senior executives in charge of innovation or new business development
  • Teams charged with planning and implementing innovation or value chain strategy

Please note that faculty are subject to change and not all faculty teach in each session of the program.

  • Charles Fine

    Chrysler Leaders for Global Operations Professor of Management
    Professor of Operations Management and Engineering Systems
    Co-Director, International Motor Vehicle Program

    Charles H. Fine teaches operations strategy and supply chain management and directs the roadmapping activities in MIT's Communications Futures Program. His research focuses on supply chain strategy and value chain roadmapping, with a particular emphasis on fast clockspeed manufacturing industries. Fine's work has supported the design and improvement of supply chain relationships for companies in electronics, automotive, aerospace, communications, and consumer products... ... (more)
  • Bill Fischer

    Professor of Technology Management, IMD

    William Fischer specializes in issues relating to corporate strategy, particularly in technology-related organizations, and in the management of operations and technology at IMD (the International Institute for Management Development) in Lausanne, Switzerland.

    He has published numerous articles in academic journals and has won awards for teaching and case writing...

    ... (more)
  • Duncan Simester

    Nanyang Technological University Professor
    Professor of Marketing

    Duncan Simester investigates retail pricing and how customers form inferences about competitive prices from common marketing cues such as sale signs, price endings, installment billing offers, and credit card logos. Simester also investigates how operations research techniques can be used to optimize marketing decisions... ... (more)
  • Catherine Tucker

    Mark Hyman, Jr. Career Development Professor
    Associate Professor of Marketing

    Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing at MIT Sloan. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing and in the challenges this poses for regulations designed to promote innovation... ... (more)
  • Eric von Hippel

    T. Wilson (1953) Professor in Management
    Professor of Management of Innovation and Engineering Systems

    Eric A. von Hippel is a founder of the Entrepreneurship Program at MIT. His academic research examines the sources and economics of innovation.

    Von Hippel is known for pioneering research that has shown how product lead users are often the developers of successful new products, rather than the manufacturers, as has been commonly assumed...

    ... (more)
DAY One SAMPLE
04:30 PM - 05:00 PMRegistration
05:00 PM - 07:00 PMInnovation Dynamics: Making the Jump
07:00 PM - 07:30 PMReception/Poster Gallery
07:30 PM - 09:00 PMDinner
DAY Two SAMPLE
07:30 AM - 08:30 AMBreakfast
08:30 AM - 09:30 AMLearning Synthesis
09:30 AM - 12:00 PMDSI Framework: Clockspeed and Strategic Value Chain Design
12:00 PM - 01:00 PMLuncheon
01:00 PM - 04:00 PMInnovation with Lead Users
04:30 PM - 06:00 PMCreating Innovative Cultures
DAY Three SAMPLE
07:30 AM - 08:30 AMBreakfast
08:30 AM - 09:30 AMLearning Synthesis
09:30 AM - 12:30 PMInnovation Models and Value Chain Capture: iPhone vs. The World
12:30 PM - 01:30 PMLuncheon
01:30 PM - 04:30 PMThe Consumer Decision Process and the Marketing Funnel
04:30 PM - 06:00 PMPrototyping Session
DAY Four SAMPLE
07:30 AM - 08:30 AMBreakfast
08:30 AM - 09:30 AMLearning Synthesis
09:30 AM - 12:30 PMValue Evaluation and The Value Extraction Architecture
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:30 PMLeading Innovation
05:30 PM - 07:00 PMPrototyping Session
06:00 PM - 07:00 PMIDEO Videoconference
07:15 PM - 08:15 PMDinner
DAY Five SAMPLE
07:30 AM - 08:30 AMBreakfast
08:30 AM - 09:30 AMLearning Synthesis
09:30 AM - 12:30 PMBecoming a Fast-Clockspeed Innovator
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:30 PMBuilding Innovation Partnerships
05:30 PM - 07:00 PMPrototyping Session
07:00 PM - 09:00 PMDinner
DAY Six SAMPLE
07:30 AM - 08:30 AMBreakfast
08:30 AM - 09:30 AMLearning Synthesis
09:30 AM - 12:00 PMLessons from Great Project Teams: West Side Story
12:00 PM - 01:00 PMParticipant Conclusions and Closing
01:00 PM - 02:00 PMOptional Luncheon

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