Digital Marketing and Social Media Analytics

Dates:

NEW PROGRAM
Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Adela Ali M: Being able to take classes with Sinal Aral is the best thing I've ever done. The way the program works is amazing, you past through the most important aspects of the digital world by using real examples and understanding every content. I've learned more in two days in this program that other course I took in months.

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  • Lisa C: Full disclosure: I am an employee of MIT Sloan Executive Education and took this course as part of my own professional development plan. I thoroughly enjoyed the content and found it immediately applicable to my work. Professor Aral's curriculum was targeted, useful, cohesive, and current. It was an excellent opportunity to learn more about using analytical and digital techniques to improve your marketing. Strongly recommend the course.

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  • Becky C: This course was brilliant! Covered a range of topics and the sessions were ideal in length. Brilliant to be able to now know how digital marketing slots are purchased as well as formulas for calculating ROI spend. Sinan was a highly enthusiastic professor!

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  • Caleb J: Outstanding program. The perfect balance of Qualitative and Quantitative principles. In my opinion, the best program I have taken at MIT exec ed along with Catherine Tucker's Marketing Innovation. For both classes I was able to take what I learned and apply it immediately.

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  • A. Egon C: I gained comprehensive insight about digital marketing and social media analytics which can be put into immediate play within my I.P. valuation practice.

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  • Bradley William S: Excellent course. Thanks Sinan!

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  • Olivier B: I deeply enjoyed the experience and feel that Sinan is an incredibly knowledgeable and engaging teacher. My only criticism is that the topic is a bit too introductory; I would have liked a few more applied tactics - or a greater discussion of differences pros/cons between tactics.

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  • Jun E: Great content and excellent delivery by Sinan. Lots of real life examples.

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  • Sasirekha R: Dr. Sinan Aral did a great job by providing great content and also bringing it down to practical examples. Good value of two days committement.

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  • Giovani H: This was one of the most important and relevant executive education that I had in my professional career. The course itself is up to date with the new economy landscape and different buying behaviors that requires a solid knowledge about social media, different but effective business strategies through digital marketing. I strongly recommend this program for executives looking effective ideas to turn data in information with strategic value the company

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Reviews

Participant Testimonials

"This course came highly recommended. You could very well mark the period in your career before and after this course." ~ Steve Marzocchi


"Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: mobile, social and digital." ~ Wael D.


"Don't hesitate one moment -- take this class! What you will take away is cerebral and strategic." ~ Vincent Salette