Digital Marketing and Social Media Analytics

Dates:

NEW PROGRAM
Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.

  • Program Details
  • Takeaways
  • Participants
  • Faculty
  • Schedule
  • Resources
  • Reviews
  •   
All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Bradley William S: Excellent course. Thanks Sinan!

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Olivier B: I deeply enjoyed the experience and feel that Sinan is an incredibly knowledgeable and engaging teacher. My only criticism is that the topic is a bit too introductory; I would have liked a few more applied tactics - or a greater discussion of differences pros/cons between tactics.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Jun E: Great content and excellent delivery by Sinan. Lots of real life examples.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Sasirekha R: Dr. Sinan Aral did a great job by providing great content and also bringing it down to practical examples. Good value of two days committement.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Giovani H: This was one of the most important and relevant executive education that I had in my professional career. The course itself is up to date with the new economy landscape and different buying behaviors that requires a solid knowledge about social media, different but effective business strategies through digital marketing. I strongly recommend this program for executives looking effective ideas to turn data in information with strategic value the company

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Elsa M: This course is a great choice for marketing, IT and Operations executives and entrepreneurs looking to understand the digital arena development. Sinan Aral is a serious expert in Marketing and Statistics. He is also a skilled communicator.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Adarsh S: Great experience. Provides a very good overview of the various Digital Marketing Strategies. Sinan was amazing, very well prepared and very articulate.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Marco C: This course was very helpfull for my job. New informations and very good discussions.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Tricia N: This course provided an comprehensive view of Digital Marketing and analytics. It helped me to understand the digital landscape and how each major platform fits within. The "insider knowledge" the professor provided was also very helpful.

    • Overall:
    • Application:
    • Content:
    • Experience:

  • Giancarlo M: Fantastic professor. Very interesting material and applicable from the first day.

    • Overall:
    • Application:
    • Content:
    • Experience:

4.923076923076923
26
Reviews

Participant Testimonials

"This course came highly recommended. You could very well mark the period in your career before and after this course." ~ Steve Marzocchi


"Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: mobile, social and digital." ~ Wael D.


"Don't hesitate one moment -- take this class! What you will take away is cerebral and strategic." ~ Vincent Salette