Strategy and Innovation
Developing and Managing a Successful Technology and Product Strategy
Dates: Mar 11-12, 2014| Jun 10-11, 2014| Oct 23-24, 2014
Certificate Track: Strategy and Innovation
A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products and technologies, it needs a strategy that not only makes markets, but also beats the competition. This program will present a depth of challenges that extend from R&D to manufacturing, engineering, project management, and new ventures, and provide an innovative and powerful approach to developing technologies and products that people want to buy. The program material will also explore ways to link those technologies and products with a company's business strategy.
Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.
Drawn from MIT Sloan School's top-ranked MBA curriculum, this groundbreaking program will provide a framework for understanding how technologies and markets evolve; how they are linked; how technologies differ across markets; and how new technologies get accepted. This program will enable participants to:
- Identify profitable projects for their research dollars and find out how to capture the value of those projects
- Build technical capabilities for products that create value for their customers
- Restructure their organizations to respond to market and technical dynamics
- Implement their strategies for maximum benefit
This program is essential for senior general and technical executives involved in developing, managing, or marketing technology or products, or with managing organizations that sell their products in rapidly changing markets. The program will be most beneficial for:
- Managers in technology-intensive organizations
- Marketing and business development executives in technology organizations
- R&D managers in any organization
Titles of past participants have included:
- Executive VP
- Head of R&D; Engineering; Manufacturing & IS
- VP of Marketing & New Venture Development
- Chief Technologist
- Corporate Planner; Strategists
|DAY One SAMPLE|
|07:45 AM - 08:30 AM||Registration and Continental Breakfast|
|08:30 AM - 12:00 PM||Introduction and Overview, Technology Strategy at the Project Level|
|12:00 PM - 01:00 PM||Luncheon|
|01:00 PM - 05:00 PM||Tools for Managing Value Creation and Value Capture at the Project Level|
|05:00 PM - 06:00 PM||Reception|
|DAY Two SAMPLE|
|07:45 AM - 08:30 AM||Continental Breakfast|
|08:30 AM - 12:30 PM||Technology Strategy at the Project Level, Managing Organizations in Periods of Technical Change|
|01:00 PM - 04:00 PM||Creating and Capturing Value Outside the Organization|
Description: Participant Discussion: Leonard Kovalsky on Developing and Managing a Successful Technology and Product Strategy. Learn more about this program at http://executive.mit.edu/str
The professors in the Systematic Innovation of Products, Processes, and Services course conveyed and reinforced through practical and applicable case studies the strategies and framework required to lead complex programs from market evaluation, through building your team to support complex platform strategies and value creation. The professors all did an excellence job in engaging the students which enabled the in-class interactions to be of high value. Overall the course content excellent and may just transform the way you currently execute your organization product development and processes as it provides new insights to evaluate your design thinking. The course was worthy of being my capstone course in the ACE program and I would recommend this course for other professionals pursuing the Technology, Operations and Value Chain Management Executive Program and or the ACE Program.
A outstanding course for understanding how a successful technology and product strategy can be considered.
A whirlwind review of some widely known concepts and some rare gems. Case discussions were interesting.
Ezra and Pierre are Excellent and the program content is really enlightening
I was really looking forward to attending this program. And I'm satisfied after finishing the program overall. Both of profs. were full of energy, agressive. The good point is that I could think deeply how to create the innovative product strategy systematically by the simple case-materials provided by them. I'll study their papers and contents again after I go back to Japan.