Strategy and Innovation

Developing and Managing a Successful Technology and Product Strategy

Dates: Jun 10-11, 2014| Oct 23-24, 2014

Certificate Track: Strategy and Innovation

Location: Cambridge, Massachusetts

Tuition: $3,300 (excluding accommodations)

Program Days (for certificate credit): 2

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A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products and technologies, it needs a strategy that not only makes markets, but also beats the competition. This program will present a depth of challenges that extend from R&D to manufacturing, engineering, project management, and new ventures, and provide an innovative and powerful approach to developing technologies and products that people want to buy. The program material will also explore ways to link those technologies and products with a company's business strategy.

Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.

Drawn from MIT Sloan School's top-ranked MBA curriculum, this groundbreaking program will provide a framework for understanding how technologies and markets evolve; how they are linked; how technologies differ across markets; and how new technologies get accepted. This program will enable participants to:

  • Identify profitable projects for their research dollars and find out how to capture the value of those projects
  • Build technical capabilities for products that create value for their customers
  • Restructure their organizations to respond to market and technical dynamics
  • Implement their strategies for maximum benefit

This program is essential for senior general and technical executives involved in developing, managing, or marketing technology or products, or with managing organizations that sell their products in rapidly changing markets. The program will be most beneficial for:

  • Managers in technology-intensive organizations
  • Marketing and business development executives in technology organizations
  • R&D managers in any organization

Titles of past participants have included:

  • CEO
  • President
  • COO
  • Executive VP
  • Head of R&D; Engineering; Manufacturing & IS
  • VP of Marketing & New Venture Development
  • Chief Technologist
  • Corporate Planner; Strategists

Please note that faculty are subject to change and not all faculty teach in each session of the program.

  • Pierre Azoulay

    Sloan Distinguished Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management

    Pierre Azoulay joined the MIT Sloan School faculty in July 2006. In his research, he investigates how organizational design and social networks influence the productivity of R&D in the health care sector. Currently, he is studying the impact of superstar researchers on the research productivity of their colleagues in the academic life sciences... ... (more)
  • Ezra Zuckerman

    Nanyang Technological University Professor
    Professor of Technological Innovation, Entrepreneurship, and Strategic Management
    Chair MIT Sloan PhD Program

    Ezra Zuckerman is an economic sociologist with a focus on social network analysis. He studies how social structures of various kinds emerge and influence behavior and key outcomes for individuals, teams, and organizations. Zuckerman's current research projects include a study of industry peer networks, exclusive groups of noncompeting peer firms from the same industry that gather on a regular basis to learn from one another's experiences and to motivate one another to achieve higher performance... ... (more)
DAY One SAMPLE
07:45 AM - 08:30 AMRegistration and Continental Breakfast
08:30 AM - 12:00 PMIntroduction and Overview, Technology Strategy at the Project Level
12:00 PM - 01:00 PMLuncheon
01:00 PM - 05:00 PMTools for Managing Value Creation and Value Capture at the Project Level
05:00 PM - 06:00 PMReception
DAY Two SAMPLE
07:45 AM - 08:30 AMContinental Breakfast
08:30 AM - 12:30 PMTechnology Strategy at the Project Level, Managing Organizations in Periods of Technical Change
01:00 PM - 04:00 PMCreating and Capturing Value Outside the Organization

Featured Video

Participant Discussion: Leonard Kovalsky on Developing and Managing a Successful Product Strategy

Participant Discussion: Leonard Kovalsky on Developing and Managing a Successful Technology and Product Strategy. Learn more ...more

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