Communication and Persuasion in the Digital Age

Dates:

NEW FOR 2014  Grounded in extensive cognitive research on how we learn and observe, this program is designed to help executives and managers become successful communicators in person and in virtual contexts---from public speeches and group discussions to video conferencing and social media.     

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Communication and Persuasion in the Digital Age
Certificate Track: Management and Leadership
Location: Cambridge, Massachusetts
Tuition: $3,300 (excluding accommodations)
Program Days (for certificate credit): 2

NEW FOR 2014

Advancements in technology and the rapid proliferation of digital media, globally dispersed teams, and new levels of collaboration require executives to lead their organizations with sophisticated communication skills, adapted for these new ways of working. To be a successful leader today, you must be able to effectively persuade and influence at all levels, in person and virtually, and across the globe. Grounded in extensive cognitive research on how we learn and observe, Communication & Persuasion in the Digital Age is designed to help executives and managers become successful communicators in person and in virtual contexts—from public speeches and group discussions to video conferencing and social media.


Edward Schiappa and JoAnne Yates draw on cutting-edge communication research, theories of persuasion, studies on parasocial interaction, and empirical studies on compelling storytelling to help participants solve problems, make quality decisions, and motive people. Session topics include speaking persuasively, visual persuasion, communicating in globally distributed teams, adapting messages to audiences, and arguing civilly to produce good decisions.


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