Strategy and Innovation
Building, Leading, and Sustaining the Innovative Organization
Dates: Mar 13-14, 2014| Jun 12-13, 2014| Oct 23-24, 2014
Certificate Track: Strategy and Innovation
This program is designed to help spark the breakthrough ideas business leaders need to create successful competitive products for the future. Drawing on the latest MIT Sloan research, the program will offer a set of strategies for growing companies in the face of changing markets, technologies, and consumer demand. Specifically, participants will be presented with:
- Tactics for dealing with the internal politics and resistance to change that can threaten innovation initiatives and early-stage developments
- Techniques for building innovation streams
- Processes for collecting competitive intelligence, forecasting technology change, and gathering information on user needs
- Methods for identifying better innovations more quickly, including the lead-user method for discovering breakthrough products, services, and strategies; and innovation toolkits that enable managers to design their own mass-customized products and services
Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.
Participants will learn about the steps required to drive strategic innovation in the organization, including how to:
- Get the right mix of people and skills to generate innovative ideas efficiently
- Develop the processes required to support these people
- Build cultures that encourage innovative behaviors
- Decide which ideas are right for investment, and which new business opportunities are worth pursuing
This program has been developed for senior corporate and technical executives, including:
- VPs of Marketing, New Product Development, R&D, Human Resources, and New Business Development
- Chief Technologists
- Corporate Strategists and Planners
- Other executives with leadership responsibility
|DAY One SAMPLE|
|07:45 AM - 08:30 AM||Registration and Continental Breakfast|
|08:30 AM - 12:30 PM||The Elements of Innovation: Part I|
|12:30 PM - 01:30 PM||Luncheon|
|01:30 PM - 05:00 PM||The Elements of Innovation, Part II and The Elements of Innovation, Part III|
|05:00 PM - 06:00 PM||Reception|
|DAY Two SAMPLE|
|07:45 AM - 08:30 AM||Continental Breakfast|
|08:30 AM - 11:45 AM||Implementation, Part I|
|11:45 AM - 12:45 PM||Luncheon|
|12:45 PM - 03:30 PM||Implementation, Part II|
Description: Participant Discussion: Janarthanan Nythruva on Building, Leading, and Sustaining the Innovative Organization. Learn more about the program at http://executive.mit.edu/inn
Description: Participant Discussion: Mike Sansoucy on Building, Leading, and Sustaining the Innovative Organization. Learn more about the program http://executive.mit.edu/inn
Description: Research Paper by Eric von Hippel and others:
Eye opening insights but too little time to cover all the material and to do more exercises.
Really dynamic course. Easy to follow and with excellent examples applicable to my company.
All presenters delivered an awesome set of data and concepts. It really made the class fun and made the time go by fast. I really enjoyed how the presenters stayed behind and answered questions for different people and how much they were willing to provide advice and guidance for scenarios in questions.
The Lead User methodology that Dr. Von Hippel introduces in this course is a very effective real world tool in identifying trends 2-3 year away with some confidence. ... Highly recommend this course!
I was really looking forward to attending this program. And I'm satisfied after finishing the program overall. Prof. Katz was full of energy, agressive. The good point is that I could think deeply how to motivate the organization systematically by the simple case-materials provided by him. I'll study his books and contents again after I go back to Japan.