Strategy and Innovation

Building Game-Changing Organizations: Aligning Purpose, Performance, and People

Dates: Jun 05-06, 2014| Oct 14-15, 2014

Certificate Track: Strategy and Innovation

Location: Cambridge, Massachusetts

Tuition: $3,300 (excluding accommodations)

Program Days (for certificate credit): 2

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NEW for 2014

Game-changing organizations rewrite traditional playbooks. They stand out. They often create disproportionate value relative to their size and resources. They have big dreams but know how to get things done. These organizations have a palpable "buzz" to them. They have a breakaway business model, but they also have a breakaway spirit and organizational culture.

Leaders of these game-changing organizations understand the power and importance of telling their companies' compelling stories. They are hard-edged business leaders but they also embrace what others might consider to be the "soft side" of leading: purpose, vision, and climate. They know how to integrate the hard and soft sides of leadership into a powerful formula that makes them game-changers. These leaders, and their organizations are: purpose-driven. performance-oriented, and principles-led. The weaving together of these three capabilities simultaneously is what helps them get and stay out in front.

Participants in this new program will learn what it takes to build game-changing organizations that make their teams and areas of responsibility world-class talent factories. They will also discuss the importance of building an authentic and energizing culture, and learn from the successes and challenges of various companies that have been on similar journeys of transformation.

Participants in this program will:

  • Understand what it takes to build game-changing organizations
  • Be provided with the resources and tools to articulate their company's powerful story- what we call their Collective Ambition
  • Examine how to integrate the "soft" side of leading (purpose, vision, culture) with the hard side (strategy, operational priorities, brand) into a powerful formula
  • Understand the importance of building an authentic and energizing culture
  • Understand what it takes to make their companies world class talent factories


This program is geared to upper to senior level managers who are responsible for or make strong contributions to their companies' strategy, vision, and operational priorities. In larger companies that would usually mean being among the top 500 enterprise leaders: division, business unit, functional or geographic leadership team members. In smaller firms, it might mean the team that is propelling the company forward. The program will also be extremely valuable for HR professionals who are in senior roles and responsible for contributing to enterprise-wide change or capability building efforts.

Please note that faculty are subject to change and not all faculty teach in each session of the program.

  • Brian Halligan

    Senior Lecturer

    Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded six years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 8,000 customers. He is a Senior Lecturer at MIT where he teaches 15.S16 Entrepreneurial Product Development and Marketing... ... (more)
  • Douglas Ready

    Senior Lecturer

    Doug Ready is Senior Lecturer in Organization Effectiveness at the MIT Sloan School of Management. His research into aligning purpose, performance, and principles has led to the popular concept of implementing a company's Collective Ambition. Dr. Ready's research and writing also focuses on strategic talent management and enterprise-wide change... ... (more)
  • Donald Sull

    Senior Lecturer

    Donald Sull is a Senior Lecturer at the MIT Sloan School of Management.

    Sull is a global authority on managing in turbulent markets, and directs a week long course on effectively executing strategy in volatile markets. He has been identified as a leading management thinker by The Economist, the Financial Times, and Fortune which named him among the ten new management gurus to know...

    ... (more)
09:00 AM - 10:45 AMThe Anatomy of a Game-Changing Organization: The Purpose-Driven Enterprise
10:45 AM - 11:00 AMBreak
11:00 AM - 12:30 PMThe Anatomy of a Game-Changing Organization: Linking Purpose and Vision with Strategy and Operations
12:30 PM - 01:30 PMLunch
01:30 PM - 03:00 PM Power of Organizational Culture: Creating a Game-Changing Culture; Creating a High-Engagement Climate
03:00 PM - 03:15 PMBreak
03:15 PM - 04:45 PMCEO’s Perspective on the Unique Power of Culture
04:45 PM - 06:00 PMNetworking Reception
08:30 AM - 10:00 AMLeading the Effort: Authentic, Principles-Based Leadership
10:00 AM - 10:15 AMBreak
10:15 AM - 11:45 AMLeading the Effort: Company Case Example Principles-Based Leadership
11:45 AM - 12:30 PMLunch
12:30 PM - 02:00 PMFrom Plan to Action: Play it Forward- Make Your Company a Talent Factory
02:00 PM - 02:15 PMBreak
02:15 PM - 03:45 PMFrom Plan to Action: Back-Home Planning and Applications
03:45 PM - 04:00 PMAdjournment

Program Brochure

View the MIT Sloan Building Game-Changing Organizations: Aligning Purpose, Performance, and People Interactive Brochure

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